Energy Branding: A Brand Communication Training Course

The Power of Open Hearts and Honest Communication for Immortal Brands

Open hearts” energy and honest communications create immortal brands”. This course will teach you the secret of energies used by global brands and implement it in your brand. It is one of the unique branding courses.

A Personal Branding Course

If a brand isn’t aligned with the truthful self of a person, it is less likely to last long. If you will create a PR or marketing strategy based on fears of your consumer. Or if you will give untruthful promises.

This won't make a strong brand. Because you will be tired and less motivated to continue promoting it.

Personal branding, or the idea that you can create a brand around yourself, is becoming more and more popular.

It has been said that "90% of success is showing up," . In the world of personal branding. it's closer to 100% because it's not just about being there: it's about being seen and remembered.

Personal branding is about creating an image for yourself. It is also about marketing yourself as a person who has something to offer the world. It involves creating a consistent persona and delivering on that persona over time.

Personal branding is often confused with self-promotion, which implies that the goal is to advance your career at all costs. In reality, personal branding should be more about creating value for others than it is about advancing your own career. Personal branding isn't about getting ahead; it's about helping others get ahead too.

Emotional Branding & Energy Brands

Consumers/clients want a piece of that authentic energy and it's fair. If a consumer wants to feel happy, and get that Alfa energy quickly. He/She can get it by purchasing coca-cola.

A person feels that each bottle is translating/spreading the energy of happiness. It is aligned with their mission and branding, that is why we buy it again and again and again. This what makes this course one of the best brand management courses.

This is one of The Top Brand Management Certification Courses it is a (2-day) interactive course.

Who Should Attend:

Managers.
Entrepreneurs.
Consultants.
Freelancers.
Business Owners.
Designers.
Strategists.
Marketing/PR/Communication specialists.

Targeted Organizational Departments:

Public Relations Department
Marketing Department
Media Directorate
Branding Department
Communication Department
HR Department

Learning Impact and Outcomes:

By the end of this course participants will be able to:

Find their authentic birth energies.
Touch the emotion of the right customer.
Flow energies into their brand, communications, and promotions.
Feel the alignment of their business, idea, or work with their mission, philosophy, and values.
Spark audiences' interest and maintain their awareness.
Understand the effective Brand positioning.
Develop and maintain brand personality over time.
Develop and amplify a brand voice that is easy to resonate with.
Set the tone with the brand anatomy.
Use the elements of a strategically agile brand.
Focus on brand psychology and neuroscience.
Examine the emotional impact on decision making.
Meditate and flow energies into your business.
Create your brand positioning and strategy.

Training Methodology:

Training is undertaken through theoretical lectures assisted by audio & visual presentations along with meditative and mental energy sessions. Trainee participation is ensured through assignments, and role-playing. Many case studies also will be discussed to help the audience with the training content.

Trainees are also encouraged to share their workplace experiences. Real life experiences will be discussed in detail by the trainer. This will enhance learning by experience.

Course Toolbox

Brand positioning template.
Communication Strategy Template.
Core Energies Sheet.
Energy Alignment Framework.
“How to Meditate and Heal Yourself” mini-book.
Meditative exercises Mechanics.
A Successful Brand Checklist.
Course Slides.

Course Agenda (2) Days Intensive

Day (1) Session (A) Theoretical Information About Energy

What is Energy:

In Physical World.
In A Spiritual Meaning.
In Business (Energy Brands)
Aligning Energy with your Brand, Business, and Everyday Life.

Types of Human Energy:

Beta.
Alfa.
Theta.
Delta.

Matrix of the person - 8 types of energy (yin/yang)
Practice session – group and individual meditation detecting participants’ birth energy

Day (1) Session (B) Theoretical Brand Management Training

The Personal Branding Tools
Brand Development Course.
Brand's Purpose, Vision, Mission, & Core Values.
Regular Brand vs Honest Brand.
Analyzing Your Context.
Brand Messaging Strategy
Developing Your Message.
Why Brands Fail to Be Immortal.
The (12) Brand Archetypes by Carl Jung.

Discovering Archetypes.
Archetypes to create a connection.

Building a brand with an honest & unique personality.
Brand's Emotional appeal consideration.
Emotional Branding (The Before and After Emotion).
Communication strategy
Brand Positioning Strategy

Developing Brand Positioning Statement.
What is Brand Positioning?
Identifying Your Audience.
Identifying Your Competitors.
Brand Differentiation & Discovering Brand Differentiator.
Agile Brand Positioning Workshop.

Case Studies and Real Life Examples.

Day (2) Agile Internal Branding

Intuitive Intelligence in Communications and Promotions.
Techniques to switch on your intuition.
How torsion fields work.
Carl Jung Archetypes and the Collective Unconscious.
Collective Unconscious Definition
Barriers and Fears of Successful Positioning of Your Brand.

Identifying general fears.
What is Stopping you from Building a Sustainable Brand?
How to Meditate and Heal Yourself.
Creating your Mission, Philosophy, and Values of your Brand.
Creating your Brand Strategy and Positioning.
Presentation of your Brand Strategy and Positioning
Evaluation.

Practical Session.

Carl Jung Archetypes and the Collective Unconscious.

The brand archetype is the personality of the brand. It's what makes it unique in the marketplace, and it's what gives the brand a competitive advantage.

Carl Jung was an early psychologist who developed the concept of archetypes. The archetypes are universal symbols, they represent human behavior and experiences. Carl believed these archetypes could be used as a tool for understanding your own psyche and helping others understand themselves.

The brand archetype brander choose for A brand will shape how people perceive it. So it needs to be intentional and well thought out. This Course will help you to understand which branding archetype is right for your company. Then participants will work with instructor to create a logo and visual identity that embody that archetype.

Brand Positioning Strategy

Brand positioning strategy is a marketing strategy that determines where a brand stands in the minds of customers. A brand's positioning strategy can be determined by asking customers what they think of your business. This will show how your brand fit into their lives. Then comparing this data to competitors' results.

The goal is to find out if there is an opportunity for your brand to stand out from the crowd. Sometimes brands are better suited to blend in with similar brands.

Brand positioning strategy includes defining your unique value proposition (UVP), or what makes your product or service different from the rest. Once you have that figured out, you can develop a message that will resonate with customers. Then you can help them understanding why they should choose your brand over others.