Understanding Sales & Marketing: course for Marketing Professional

Inspired by: KOTLER AND KELLER's : " Marketing Management "

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Understanding Sales & Marketing: course for Marketing Professional

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Marketing Management Course Overview:

Dive into the world of "Marketing Management", a cutting-edge marketing course designed for the modern marketing professional. This marketing management course combines insights into marketing & sales strategy, data analytics, branding, and customer relationship management. With a comprehensive view of marketing sales techniques, it provides a unique opportunity for marketing professionals to enhance their skills and achieve a certified marketing professional level of expertise.

Target Audience:

Sales Managers
Marketing Managers
Business Development Executives
Brand Managers
Product Managers
Any individuals interested in acquiring a marketing professional certificate will benefit from this training on marketing.

Targeted Organizational Departments:

Marketing
Sales
Business Development
Customer Relations
Brand Management

These departments can enrich their strategies with the principles taught in this marketing management course.

Targeted Industries:

Retail
E-commerce
Advertising Agencies
Manufacturing
Any business that uses or is considering implementing sales and marketing courses in its strategies.

Course Offerings:

Participants will be able to:

Understand the role and function of marketing in modern businesses
Develop comprehensive marketing strategies
Use data to inform marketing decisions
Build strong brand equity
Foster customer loyalty
Understand global marketing dynamics
Manage a holistic marketing organization for long-term success

Training Methodology:

Our training methodology is designed to offer a balanced mix of theory and practical understanding. Participants engage with course materials through case studies, group work, and interactive sessions that offer real-world context to marketing sales concepts. Each session concludes with a reflection & review session, encouraging participants to consolidate their learnings and receive feedback from experts.

Course Toolbox:

Participants will be provided with:

A comprehensive course workbook
Case study materials
Access to a suite of digital marketing tools
Templates and checklists for developing marketing strategies
Reading materials for further learning

Course Agenda:

Day 1: Understanding Marketing Management and Developing Strategies

• Topic 1: Understanding Marketing Management: Learn what is sales and marketing and how these aspects intertwine in our daily operations.

• Topic 2: Defining Marketing for the 21st Century: Explore how the digital age has changed marketing sales practices.

• Topic 3: Developing Marketing Strategies and Plans: Equip yourself with the skills to develop comprehensive marketing plans.

• Reflection & Review: Reflect on the day's learnings about marketing management course concepts and review key points.

Day 2: Capturing Marketing Insights and Connecting with Customers

• Topic 1: Collecting Information and Forecasting Demand: Understand the importance of data in the marketing business course and how it informs strategic decisions.

• Topic 2: Conducting Marketing Research: Understand how to conduct marketing research to inform your strategies and sales tactics.

• Topic 3: Creating Long-term Loyalty Relationships: Learn how to foster long-lasting relationships with customers, boosting sales and brand loyalty.

• Reflection & Review: Reflect on how the training on marketing insights can help in strategic decision making and review key points.

Day 3: Building Strong Brands and Shaping Market Offerings

• Topic 1: Creating Brand Equity: Understand how to create and leverage brand equity, a crucial aspect of sales and marketing courses.

• Topic 2: Crafting the Brand Positioning: Get hands-on training marketing brand positioning strategies to stand out from the competition.

• Topic 3: Setting Product Strategy: Learn to set a comprehensive product strategy in line with your marketing goals.

• Reflection & Review: Reflect on how building strong brands and shaping market offerings can boost your marketing sales efforts and review key points.

Day 4: Delivering Value and Communicating Value

• Topic 1: Designing and Managing Integrated Marketing Channels: Learn how to design and manage multi-channel marketing strategies.

• Topic 2: Managing Retailing, Wholesaling, and Logistics: Learn the principles of managing various aspects of the retail chain in this marketing class.

• Topic 3: Designing and Managing Integrated Marketing Communications: Develop skills to create and manage effective marketing communications.

• Reflection & Review: Reflect on the importance of delivering and communicating value through effective sales and marketing training and review key points.

Day 5: Creating Successful Long-term Growth

• Topic 1: Introducing New Market Offerings: Understand how to introduce new products or services to the market effectively.

• Topic 2: Tapping into Global Markets: Learn how to take your marketing and sales strategies to an international level.

• Topic 3: Managing a Holistic Marketing Organization for the Long Run: Gain insights into managing your marketing organization for long-term success.

• Reflection & Review: Reflect on the key takeaways from the course marketing strategies for long-term growth and review key points.

How This Course is Different from Other Marketing Courses:

The 'Marketing Management' course is unique in its comprehensive coverage of the modern marketing landscape. Unlike other marketing courses, it provides a deep understanding of both marketing & sales, emphasizing the synergy between these functions. Aspiring professionals seeking a marketing professional certificate will benefit from the course's focus on real-world applications, informed by the latest trends and data. Our marketing management course is hands-on, featuring interactive sessions, and feedback sessions to ensure a thorough understanding and application of the concepts. The 'Marketing Management' course is a golden ticket to becoming a certified marketing professional, setting it apart in the crowded field of marketing courses.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Upcoming Events

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Location	Dates	Duration	Mode	Price
Amsterdam	Week 45, 2025 Nov 3, 2025 - Nov 7, 2025	5 Days	Onsite	€5,700
Barcelona	Week 46, 2025 Nov 10, 2025 - Nov 14, 2025	5 Days	Onsite	€5,700
London	Week 47, 2025 Nov 17, 2025 - Nov 21, 2025	5 Days	Onsite	€5,700
Geneva	Week 47, 2025 Nov 23, 2025 - Nov 27, 2025	5 Days	Onsite	€6,200
Kuala Lumpur	Week 48, 2025 Nov 24, 2025 - Nov 28, 2025	5 Days	Onsite	€5,200
Paris	Week 49, 2025 Dec 1, 2025 - Dec 5, 2025	5 Days	Onsite	€5,700
Bangkok	Week 49, 2025 Dec 7, 2025 - Dec 11, 2025	5 Days	Onsite	€6,000
Baku	Week 50, 2025 Dec 8, 2025 - Dec 12, 2025	5 Days	Onsite	€5,000
Madrid	Week 51, 2025 Dec 15, 2025 - Dec 19, 2025	5 Days	Onsite	€5,700
Phuket	Week 51, 2025 Dec 21, 2025 - Dec 25, 2025	5 Days	Onsite	€6,000
Istanbul	Week 52, 2025 Dec 22, 2025 - Dec 26, 2025	5 Days	Onsite	€4,500
Kuwait	Week 01, 2025 Dec 29, 2025 - Jan 2, 2026	5 Days	Onsite	€5,500
Madrid	Week 01, 2025 Dec 30, 2025 - Jan 3, 2026	5 Days	Onsite	€5,700
Dubai	Week 02, 2026 Jan 6, 2026 - Jan 10, 2026	5 Days	Onsite	€4,500
Paris	Week 03, 2026 Jan 13, 2026 - Jan 17, 2026	5 Days	Onsite	€5,700
Rome	Week 04, 2026 Jan 20, 2026 - Jan 24, 2026	5 Days	Onsite	€5,700
Tokyo	Week 05, 2026 Jan 27, 2026 - Jan 31, 2026	5 Days	Onsite	€10,000
Milan	Week 06, 2026 Feb 3, 2026 - Feb 7, 2026	5 Days	Onsite	€5,700
Amsterdam	Week 06, 2026 Feb 3, 2026 - Feb 7, 2026	5 Days	Onsite	€5,700
Casablanca	Week 07, 2026 Feb 10, 2026 - Feb 14, 2026	5 Days	Onsite	€4,100