Master Advocacy Evaluation, Gender equality & Policy Impact Strategies

Inspired by Gardner & Brindi's Advocacy and Policy Change Evaluation Theory and Practice

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Master Advocacy Evaluation, Gender equality & Policy Impact Strategies

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Course Overview:

The course is a results-oriented program designed for professionals engaged in social change, policy reform, or nonprofit advocacy. Drawing on real-world frameworks, this course equips participants with practical methods to assess and enhance advocacy efforts. Participants will explore foundational and advanced concepts, such as advocacy logic models, theory of change in advocacy, contribution analysis for policy, and systems thinking in advocacy. They will also develop skills in outcome mapping, advocacy, qualitative methods in policy evaluation, and strategic communications evaluation. Designed for immediate application, this course fosters evaluation capacity building and advocacy, monitoring and learning, enabling organisations to track policy influence measurement and improve advocacy strategy development.

Target Audience:

Advocacy Managers
Public Policy Officers
M&E Specialists and Advisors
NGO and INGO Program Managers
Research Fellows in Governance and Social Impact
Strategic Communications Leads
Government Relations Executives

Targeted Organizational Departments:

Policy and Advocacy Departments
Monitoring & Evaluation Units
Institutional Learning and Strategy Divisions
Government Affairs and Public Relations Teams
Research and Analysis Departments

Targeted Industries:

International NGOs and Local NGOs
Government Ministries and Legislative Bodies
Think Tanks and Public Policy Institutes
Academic and Research Organizations
Multilateral Organizations (UN, World Bank, etc.)
Foundations and Grantmaking Bodies

Course Offerings:

By the end of this course, participants will be able to:

Design advocacy logic models and apply the theory of change in real campaigns
Implement qualitative and quantitative methods in policy change evaluation
Apply outcome mapping to assess interim progress in advocacy
Conduct contribution analysis for policy influence assessments
Evaluate the effectiveness of strategic communications in advocacy
Facilitate advocacy monitoring and learning cycles within organizations
Utilize systems thinking in advocacy to understand and navigate complex change

Training Methodology:

The course uses interactive and applied learning strategies to ensure participants not only understand key concepts but also practice them. Through hands-on case studies, small group exercises, live facilitation, and scenario simulations, participants will evaluate advocacy strategies and build real-time logic models. Participatory evaluation approaches will be encouraged, supported by peer learning and guided reflection. Frameworks such as contribution analysis and outcome mapping will be contextualized using group-led policy simulations. Evaluation capacity building is integrated across sessions, ensuring each participant leaves with a ready-to-apply method kit tailored to their institutional goals.

Course Toolbox:

Sample Advocacy Logic Models
Theory of Change Planning Templates
Outcome Mapping Blueprints
Contribution Analysis Framework Guides
Policy Influence Measurement Dashboards
Evaluation Design Checklists
KoboToolbox
Google Forms Templates for Stakeholder Feedback
Most Significant Change (MSC) Storytelling Guide
Better Evaluation Method Navigator
Gender-Focused Advocacy Case Study Library

Course Agenda:

Day 1: Foundations of Strategic Advocacy & Evaluation

Topic 1: Understanding Advocacy in Diverse Contexts
Topic 2: Policy Change Theories and Models (Stage Models, Agenda-Setting)
Topic 3: Framing Advocacy Goals and Objectives Effectively
Topic 4: Stakeholder Mapping and Power Analysis
Topic 5: Theory of Change in Advocacy Campaigns
Topic 6: Introduction to Evaluation Approaches for Advocacy and Policy Change
Reflection & Review: Recap of foundational concepts and participant insights

Day 2: Advocacy Evaluation Design & Frameworks

Topic 1: Choosing the Right Evaluation Purpose and Strategy
Topic 2: Clarifying Outcomes: From Short-Term Wins to Long-Term Impact
Topic 3: Evaluation Frameworks: IDR, ODI, GEAR, and others
Topic 4: Defining Indicators for Advocacy Success
Topic 5: Building Advocacy Logic Models
Topic 6: Contribution Analysis for Policy Influence
Reflection & Review: Compare different frameworks and how they apply

Day 3: Data Collection, Tools & Methods

Topic 1: Introduction to Qualitative and Quantitative Methods
Topic 2: Outcome Mapping: Purpose, Process, and Practice
Topic 3: Using KoboToolbox and Google Forms for Advocacy Data
Topic 4: Measuring Communication and Media Advocacy Outcomes
Topic 5: Participatory Storytelling with the MSC Technique
Topic 6: Navigating BetterEvaluation’s Method Selection Framework
Reflection & Review: Exploring real-world applications of free tools and matching them to evaluation needs

Day 4: Gender-Sensitive Advocacy & Inclusive Policy Reform

Topic 1: Stakeholder Mapping and Inclusive Participation
Topic 2: Evaluating Policy Influence Through a Gender Lens
Topic 3: Feminist Evaluation Approaches and Frameworks
Topic 4: Case Study: “She Decides” – Global Reproductive Rights Movement
Topic 5: Case Study: Gender Budgeting and Policy Change in Rwanda
Topic 6: Case Study: Girls Not Brides – Ending Child Marriage through Multi-level Advocacy
Reflection & Review: Discuss lessons learned from gender-focused advocacy strategies and how to integrate them into evaluation design

Day 5: Strategy Integration & Evaluation Utilization

Topic 1: Strategic Planning with Evaluation Findings
Topic 2: Building Organizational Evaluation Capacity
Topic 3: Reporting and Communicating Advocacy Impact
Topic 4: methods for Adaptive Strategy and Learning Feedback Loops
Topic 5: Common Challenges and Mitigation Strategies in Advocacy Evaluation
Topic 6: Final Project Presentations or Strategy Simulations
Reflection & Review: Integration of key learnings and action plans

FAQ:

What specific qualifications or prerequisites are needed for participants before enrolling in the course?

No prior qualifications are required. However, experience in advocacy, M&E, or public policy will help participants gain more from the course.

How long is each day's session, and is there a total number of hours required for the entire course?

Each day includes 4 to 5 hours of instruction, totaling approximately 25 hours over 5 days, including group activities, case studies, and expert facilitation.

Why is contribution analysis more suitable than traditional evaluation methods in advocacy?

Advocacy initiatives operate in dynamic contexts with multiple actors and unpredictable outcomes. Contribution analysis allows organizations to show plausible links between actions and results without requiring direct causality, which is often impossible in complex policy environments.

How This Course is Different from Other Strategic Advocacy Courses:

What sets the Strategic Advocacy & Policy Impact Evaluation Training Course apart is its exclusive foundation in practical evaluation science and real-world policy influence models. Unlike theory-heavy courses, this training emphasises applied methods and tools such as outcome mapping, contribution analysis, and participatory evaluation approaches. Participants leave with not just knowledge, but an action plan and frameworks ready for implementation. The course bridges the gap between learning and doing, combining systems thinking in advocacy, strategic communications evaluation, and stakeholder-centred approaches into a cohesive learning experience.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center