Complete Training in Market Research Data Analysis using IBM SPSS

Derived from: Springer's A Concise Guide to Market Research

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Complete Training in Market Research Data Analysis using IBM SPSS

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The Advanced Market Research Course: Process, Data & Methods Overview:

In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.

Target Audience:

Market Analysts
Marketing Strategists
Data Scientists focused on Marketing
Business Development Executives
Consumer Behavior Analysts
Product Managers

Targeted Organizational Departments:

Marketing & Strategy
Business Development
Market Research & Analysis
Data Analytics

Targeted Industries:

With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.

Course Offerings:

By the end of this training course, participants will be able to:

IBM SPSS market analysis
Quantitative & qualitative market analysis techniques
Comprehensive market research guide principles
SPSS statistics for marketing
Advanced market research techniques using SPSS

Training Methodology:

A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.

Course Toolbox:

Market Research Workbook with SPSS Templates
Comprehensive Market Research Guide e-Book
Access to online resources: tutorials, case studies, & datasets
Checklist: SPSS Market Research Best Practices
SPSS for Marketing Analysis e-manual

Course Agenda:

Day 1: Understanding the Basics

Topic 1: Introduction to Market Research
Topic 2: The Nature of Markets
Topic 3: Ethical Considerations in Market Research
Topic 4: Basics of Data Collection
Topic 5: Market Research Tools and Techniques
Reflection & Review: Insights and Key Learnings from Day 1

Day 2: The Process and Types of Data

Topic 1: The Market Research Process
Topic 2: Types of Data: Primary vs. Secondary
Topic 3: Quantitative and Qualitative Data Distinctions
Topic 4: Data Collection Methods
Topic 5: Measurement and Scaling
Reflection & Review: Importance of Structured Research and Data Types

Day 3: Gathering and Describing Data

Topic 1: Accessing and Utilizing Secondary Data
Topic 2: Primary Data Collection Techniques
Topic 3: The Workflow of Data Processing
Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
Topic 5: Basics of Descriptive Statistics
Reflection & Review: Deep Dive into Data Gathering and Description

Day 4: Hypothesis Testing and Regression Analysis

Topic 1: Fundamentals of Hypothesis Testing
Topic 2: Dive into ANOVA
Topic 3: Basics of Regression Analysis
Topic 4: Conducting and Interpreting Regression
Topic 5: Data Requirements for Regression Analysis
Reflection & Review: Exploring Hypothesis and Regression Analysis

Day 5: Advanced Analysis and Recap

Topic 1: Factor Analysis Overview
Topic 2: Principal Components Analysis
Topic 3: Advanced Data Interpretation Techniques
Topic 4: Review of Key Analysis Methods
Topic 5: Market Research Recap and Summary
Reflection & Review: Final Thoughts and Future Learning Goals

How This Course is Different from Other Market Research Courses:

At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Location	Dates	Duration	Mode	Price
Paris	Week 17, 2026 20 - 24 Apr 2026	5 Days	Onsite	€5,700
Milan	Week 17, 2026 20 - 24 Apr 2026	5 Days	Onsite	€5,700
Rome	Week 18, 2026 27 Apr - 01 May 2026	5 Days	Onsite	€5,700
London	Week 19, 2026 04 - 08 May 2026	5 Days	Onsite	€5,700
Madrid	Week 20, 2026 11 - 15 May 2026	5 Days	Onsite	€5,700
Muscat	Week 21, 2026 24 - 28 May 2026	5 Days	Onsite	€5,700
Amsterdam	Week 23, 2026 01 - 05 Jun 2026	5 Days	Onsite	€5,700
Dubai	Week 23, 2026 01 - 05 Jun 2026	5 Days	Onsite	€4,500
Cairo	Week 26, 2026 22 - 26 Jun 2026	5 Days	Onsite	€4,100
Baku	Week 26, 2026 22 - 26 Jun 2026	5 Days	Onsite	€5,000
Amman	Week 29, 2026 19 - 23 Jul 2026	5 Days	Onsite	€4,100
Cape town	Week 31, 2026 02 - 06 Aug 2026	5 Days	Onsite	€6,000
Kuala Lumpur	Week 32, 2026 03 - 07 Aug 2026	5 Days	Onsite	€5,200
Jakarta	Week 32, 2026 09 - 13 Aug 2026	5 Days	Onsite	€5,700
Manama	Week 33, 2026 16 - 20 Aug 2026	5 Days	Onsite	€4,700
Zoom	Week 35, 2026 24 - 28 Aug 2026	5 Days	Online	€1,500
Amsterdam	Week 36, 2026 31 Aug - 04 Sep 2026	5 Days	Onsite	€5,700
Tbilisi	Week 37, 2026 07 - 11 Sep 2026	5 Days	Onsite	€5,000
Dubai	Week 38, 2026 14 - 18 Sep 2026	5 Days	Onsite	€4,500
Athens	Week 38, 2026 20 - 24 Sep 2026	5 Days	Onsite	€6,700