Complete Training in Market Research Data Analysis using IBM SPSS

Derived from: Springer's A Concise Guide to Market Research

Home
Our Categories
Marketing, Customer Relations, and Sales Courses
Complete Training in Market Research Data Analysis using IBM SPSS

Download Brochure (PDF) Print PDF

The Advanced Market Research Course: Process, Data & Methods Overview:

In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.

Target Audience:

Market Analysts
Marketing Strategists
Data Scientists focused on Marketing
Business Development Executives
Consumer Behavior Analysts
Product Managers

Targeted Organizational Departments:

Marketing & Strategy
Business Development
Market Research & Analysis
Data Analytics

Targeted Industries:

With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.

Course Offerings:

By the end of this training course, participants will be able to:

IBM SPSS market analysis
Quantitative & qualitative market analysis techniques
Comprehensive market research guide principles
SPSS statistics for marketing
Advanced market research techniques using SPSS

Training Methodology:

A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.

Course Toolbox:

Market Research Workbook with SPSS Templates
Comprehensive Market Research Guide e-Book
Access to online resources: tutorials, case studies, & datasets
Checklist: SPSS Market Research Best Practices
SPSS for Marketing Analysis e-manual

Course Agenda:

Day 1: Understanding the Basics

Topic 1: Introduction to Market Research
Topic 2: The Nature of Markets
Topic 3: Ethical Considerations in Market Research
Topic 4: Basics of Data Collection
Topic 5: Market Research Tools and Techniques
Reflection & Review: Insights and Key Learnings from Day 1

Day 2: The Process and Types of Data

Topic 1: The Market Research Process
Topic 2: Types of Data: Primary vs. Secondary
Topic 3: Quantitative and Qualitative Data Distinctions
Topic 4: Data Collection Methods
Topic 5: Measurement and Scaling
Reflection & Review: Importance of Structured Research and Data Types

Day 3: Gathering and Describing Data

Topic 1: Accessing and Utilizing Secondary Data
Topic 2: Primary Data Collection Techniques
Topic 3: The Workflow of Data Processing
Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
Topic 5: Basics of Descriptive Statistics
Reflection & Review: Deep Dive into Data Gathering and Description

Day 4: Hypothesis Testing and Regression Analysis

Topic 1: Fundamentals of Hypothesis Testing
Topic 2: Dive into ANOVA
Topic 3: Basics of Regression Analysis
Topic 4: Conducting and Interpreting Regression
Topic 5: Data Requirements for Regression Analysis
Reflection & Review: Exploring Hypothesis and Regression Analysis

Day 5: Advanced Analysis and Recap

Topic 1: Factor Analysis Overview
Topic 2: Principal Components Analysis
Topic 3: Advanced Data Interpretation Techniques
Topic 4: Review of Key Analysis Methods
Topic 5: Market Research Recap and Summary
Reflection & Review: Final Thoughts and Future Learning Goals

How This Course is Different from Other Market Research Courses:

At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

Download Brochure (PDF) Print PDF

Loading events...

Location	Dates	Duration	Mode	Price
Vienna	Week 51, 2025 15 - 19 Dec 2025	5 Days	Onsite	€5,700
Milan	Week 01, 2025 30 Dec 2025 - 03 Jan 2026	5 Days	Onsite	€5,700
Barcelona	Week 02, 2026 06 - 10 Jan 2026	5 Days	Onsite	€5,700
Istanbul	Week 02, 2026 06 - 10 Jan 2026	5 Days	Onsite	€4,500
Prague	Week 03, 2026 12 - 16 Jan 2026	5 Days	Onsite	€6,000
Madrid	Week 04, 2026 20 - 24 Jan 2026	5 Days	Onsite	€5,700
Sharm El-Sheikh	Week 05, 2026 27 - 31 Jan 2026	5 Days	Onsite	€4,100
Tokyo	Week 06, 2026 03 - 07 Feb 2026	5 Days	Onsite	€10,000
Johannesburg	Week 07, 2026 09 - 13 Feb 2026	5 Days	Onsite	€6,000
Paris	Week 07, 2026 10 - 14 Feb 2026	5 Days	Onsite	€5,700
Amsterdam	Week 08, 2026 17 - 21 Feb 2026	5 Days	Onsite	€5,700
London	Week 08, 2026 17 - 21 Feb 2026	5 Days	Onsite	€5,700
Rome	Week 09, 2026 24 - 28 Feb 2026	5 Days	Onsite	€5,700
Istanbul	Week 10, 2026 03 - 07 Mar 2026	5 Days	Onsite	€4,500
Barcelona	Week 11, 2026 10 - 14 Mar 2026	5 Days	Onsite	€5,700
Casablanca	Week 12, 2026 17 - 21 Mar 2026	5 Days	Onsite	€4,100
Manama	Week 13, 2026 23 - 27 Mar 2026	5 Days	Onsite	€4,700
Cairo	Week 13, 2026 24 - 28 Mar 2026	5 Days	Onsite	€4,100
Dubai	Week 14, 2026 31 Mar - 04 Apr 2026	5 Days	Onsite	€4,500
Kuala Lumpur	Week 16, 2026 14 - 18 Apr 2026	5 Days	Onsite	€5,200