Political And Public Relations Courses

The Certified Agile Public Policymaker Training Course

Course Details

  • code PR1020_242110

  • 05 - 09 Jun 2023

  • 3000

This is One of the Most Advanced Public Policy Courses Because:

Policy Making Courses are generally very theoretical and conducted on a local level. This course however, is more practical and it takes cyber politics into consideration. This Public Policy Course comes with a universal knowhow that works for any context. 

  • This course discusses the public policy making in the digital Era.

  • This course takes PR oriented approach to agenda setting & policy formulation.

  • This course is full of real life practical examples.

  • This course takes a different approach for learning. 


This course will provide participants with everything they need to understand the public policy making process. It includes a rich toolbox that brings discussed theories to life. It discusses the public policy models and how to translate them into strategies and programs.
With this course, you will learn the most important models of public policy. You will also know how to use them to make informed decisions. You will also learn how to apply your new knowledge in an agile environment.
This course is designed for those who wants to learn about public policy and how it affects their lives.
The course covers everything from the importance of data in public policy decisions to how government agencies have adapted their processes. Processes Adaption is important to fit into a modern world where everything moves faster than ever before. We'll also discuss some common misconceptions about public policy making. These misconceptions might include as "it's just politics" or "there's no way to predict what will happen."

What is the Definition of Public Policy?

Public policy is an institutional proposition to solve important real-world issues. It is driven by a clear vision and executed by agendas as a course of action designed and/or legislated. 

 Public policy is carried out typically by a government actor. However, non governmental actors might also have great role in Policy formulation. Public Policy is generally a response to a specific social issue. 

Public policy is a term that refers to the rules and regulations that are passed by governments and affect people's lives. The model that has been used for decades to make decisions about public policy is called the rational legal model. It has four main characteristics:

  1. The Public policy is based on facts, not feelings.

  2. The Public policy is rule-based, not Random.

  3. The Public policy is impersonal, not personal or subjective.

  4. Public policy is formalistic, not informal.


Targeted Audience:

  • Policy Makers

  • Political Leaders

  • Consultants

  • Legislature.


Targeted Organizational Departments 

  • Legislative Bodies.

  • Policy Makers.

  • Campaigners.


Targeted Industries:

  • Public Organization.

  • Legislative Bodies.

  • Political Bodies.


Learning Objectives

By the end of this course, participants will be able to 

  • Understand the basic concepts of Public Policy.

  • Practice each part of the Public Policy Development Cycle.

  • Assess the positioning of Public Policy as a social science.

  • Create A public Driven Futurist program to implement insightful Public Policies.

  • Perform Public Policy Polling,

  • Conduct a stakeholder analysis.

  • Determine the needed level of influence & level of interest.

  • Ensure the stakeholder engagement.

  • Figure out the role of social media in policy marketing campaigns.


Training Methodology:

This training course combines theoretical and practical approaches. It aims at enhancing participants knowledge of Public Policy Making. The course will also equip them with the right skills to use when needed. 

Trainees are also encouraged to share their workplace experiences. Real life examples are discussed in detail by the trainer to enhance learning with experience. 


Course Toolbox 

  • The BSR Stakeholder mapping tool.

  • Audience Analytics Tools.

  • Reading Material.

  • Case Studies.


Course Agenda:

Day (1) Understanding The First (P) Publics

  • Research & Planning.

  • Objectives for The targeted audience.

  • Audience insights

  • Understanding the Context.

  • Identify Stakeholders.

  • Stakeholders Mapping.

  • Stakeholder Mapping Matrix.

  • Stakeholder Mapping Techniques.

  • Audience Analysis Tools.

  • The Meaning of Stakeholder Management.


Day (2) Understanding The Second (P) Policy  

  • What is Public Policy?

  • Theories of Public Policy.

  • Models of Public Policy

  • The Concepts of Public Policy

  • Why do Governments use Public Policy?

  • Public Policy Models, Ideologies and Contexts.

  • Public Policy Positioning.


Day (3) Public Policy Development Process  

  • Public Policy Cycle Stages.

  • Agenda Setting

  • Problem Identification and Definition.

  • Policy Formulation.

  • Information Research & Analysis.

  • Policy Design, Recommendations, & Planning.

  • Decision Making.

  • Public Policy Formulation and Implementation.

  • Types of public policy evaluation

  • Policy Maintenance & Termination.

  • Understanding Public Policy.


Day (4) Developing a Wider Foresight

  • Issue Attention Cycle.

  • Re-thinking The Future.

  • Monitoring and Forecasting Trends.

  • Thinking Modes and Lateral Thinking.


Day (5) Case Studies & Workshop

  • Case Study (1).

  • Case Study (2).

  • Case Study (3).

  • Developing A theoretical program.


The Two Most Important Models of Public Policy are the Rational Legal and the Post Industrial.

The Rational Legal model is one of the oldest and most widely used models in public policy. It is associated with the development of Western European nations as they transitioned from feudalism. This model is based on a strict adherence to rules, procedures, and laws that have been established by those in power.

The Post Industrial model has been adopted by many countries. Especially those who have adopted more modern economic systems and have become more technologically advanced. 

This model focuses on human needs and wants rather than just economic ones. It also focuses heavily on ensuring that all members of society have access to the Important aspects. Healthcare, education, and other services should be in rich of individuals hands regardless of their income level or social status.

What is Stakeholders Mapping?

Stakeholders are the people who have a vested interest in the success of your project. They can be internal or external to your organization, and they can be individuals or groups. Identifying stakeholders is an important first step in making sure that your project aligns with their needs and goals.

The Stakeholder Matrix is a tool for mapping out the different groups of stakeholders on a policy. It also shows their relationship with each other. It's helpful to use this tool early in the planning stages of your policy. This will help you getting a better idea of how everyone fits together before you start building anything.

 The Stakeholder Mapping or The Stakeholder Matrix is one of the most important activities in the Agile Public Policy Making process. It helps us to understand the stakeholders, their interests , and how they could be affected by a policy. This will help us to create a more effective policy that meets everyone's needs.

Political And Public Relations Courses
The Certified Agile Public Policymaker Training Course (PR1020_242110)

PR1020_242110    05 - 09 Jun 2023    3000 


Course Details

ID Coures: PR1020_242110

The Date: 05 - 09 Jun 2023

The Fess : 3000