Cyber Politics & Public Diplomacy Course

Public Diplomacy in the Digital Age

In the Postmodern age, the information revolution has affected the foreign affairs. Communication within the public sphere became more rapid. This created the need for a field to combine tactics coming from both Public Relations and Diplomacy. 

Public diplomacy has developed as a field that studies and analyzes the interaction between state actors and with non-state actors. This course will explain the evolvement of public diplomacy from a historical philosophic point of view, till the Digital Age. The course is 

Definition of Public Diplomacy

Public Diplomacy: is a term that encompasses the activities of government to communicate with, understand, and influence audiences abroad. It is often conducted by diplomats. It can also be carried out by non diplomatic organizations such as the media or NGOs.

Public diplomacy is a set of tools and strategies used to promote a country's foreign policy goals. Public diplomacy work through interactions with the media, the public and other stakeholders. Public diplomacy can include: speeches, news articles, events or programs designed to influence public opinion in another country.

 Is this a Cyber Diplomacy Course

Yes. this is a Cyber politics and Cyber Diplomacy course. In this course many cyber tools and softwares will be discussed with examples.

Cyber diplomacy: is the use of digital technology for the purpose of diplomatic communication and negotiation. It includes activities like Twitter chats and using Public Diplomacy.

Target Audience for This Public Diplomacy Training Course

• Managers.

• Leaders.

• Executive Office Managers.

• The Governmental Staff.

• The Diplomatic staff.

• Executive Personnel in International Organisations.

• Politicians.

• C Suite executives.

Targeted Organizational Departments for The Public Diplomacy Course

• Public Relations Departments.

• The Top Management.

• Media Directorate.

Targeted Industries for The Public Diplomacy Training Course

• Any Sector or Industry.

Learning Impact and Outcomes of The Public Diplomacy Training Course

By the end of this course participants will be able to:

• Understand soft power & national branding.

• Follow a step by step approach to the public diplomacy program.

• Master the stakeholder communication Techniques.

• Use every tool in the digital branding toolbox effectively.

• Master the Traditional Diplomacy Tools and Techniques.

• Master each of the public diplomacy Activities.

• Create their adaptive Cyber Soft power and Public Diplomacy.

• Learn how to analyze digital publicity and use it in public diplomacy program.

Training Method:

This training program combines theoretical and practical approaches. It aims at enhancing participants' knowledge of public diplomacy and equip them with the right tools to use when practicing.

Course Toolbox 

• Reading Material.

• Stakeholder Mapping Tool.

• Stakeholder Analysis Matrix.

• Public Persona Templet.

• Digital Tools.

Course Agenda:

Day (1) Main Concepts?

• What Is Soft Power?

• The Soft Power vs Hard Power Dilemma.

• Creating a national brand.

• Describing State Actors & Non-State actors.

Day (2) Explaining The Public 

• Identifying the Public & Key Stakeholders.

• Public Relations and Policy.

• Stakeholder Mapping.

• Public-opinion Polls.

• Profiling the Public and Creating Persona.

Day (3) Persuasive Communication Training

• Mass Communication Techniques & Communication Plan.

• How to Influence and Persuade

• Persuasion Training & influencing skills.

• The Main Persuasion Theories & Persuasion Skills Training

• Designing A Persuasive Message.

• Influence and Persuasion Training.

• Increase level of interest & Converting to Actions.

Day (4) Traditional Diplomacy Tools and Techniques

•  High-End Culture.

• Pop Culture.

• Language and Discourse as a soft power. 

• The importance of Think Tanks in Public opinion surveying.

• Converting Military Power into Soft Actions.

• Converting Economic Power into Soft Actions.

• Converting Cyber Power into Soft Actions.

Day (5) The Cyber Soft power 

• Twitter Diplomacy.

• Cyber International Relations & digital technologies.

• Cyber Diplomacy & Cyber Politics

• Measuring the national brand in the Cyber realm 

• Digital Public Diplomacy.

• Explaining Social Media Bots & social bots.

Stakeholder Mapping

A stakeholder is any person, group, or organization that can affect the achievement of an organizational objectives. A stakeholder analysis is a tool that allows you to identify stakeholders and their needs, expectations and interests. It also helps you to understand how those needs may conflict.

To conduct a stakeholder analysis, you need to start with a list of all the stakeholders.stakeholders are groups who could have an interest in the issue. Then, you need to determine how each of these people will be affected by your project and what their goals are. Finally, you need to categorize these groups into groups that are supportive and groups that are not supportive (including neutral parties).

Soft Power and Public Diplomacy Vs Public Relations

The term "soft power" is used by political scientists to describe a country's ability to influence another country's actions or policies. but instead of using military or economic power it work through attraction and persuasion. It is related to Public Diplomacy because Public Diplomacy is a form of soft power. It tries to influence other nations through attraction and persuasion, rather than force or economic incentives.

Public Diplomacy is often discussed in the context of public relations. Public Diplomacy is different from public relations in that Public Diplomacy aims at influencing foreign opinion about one's own country. Whereas public relations involves promoting an organization or brand.