Political And Public Relations Courses

Agile Crisis Communication Certification Course

Course Details

  • code PR1017_242114

  • 19 - 23 Jun 2023

  • 3200

Mastering Crisis Communication in Public Relations:

Crisis communication is a part of the public relations activities. The process is designed to protect and support an individual, company, or organization facing a public challenge to its reputation.

 Crisis communication aims at increasing awareness of a distinctive type of threat. It also focus at planning and Communicating to decrease the risks. 

In this course, participants will learn how to design and deliver messages to the media during a Public Relations crisis. Additionally, the participant will learn how to plan for press conferences and media statements. Participants will also understand why it is vital to prepare for a crisis before it occurs. 

Is This A Stakeholder Management Course? 

This one of the most demanded public relations courses because it includes several courses within one course.

It is considered to be the best Stakeholder Engagement Course among all of the PR Training Courses.

Public Relations Training Courses Generally covers Publicity and Public Image. This course is not different from any of the other pr courses.

Targeted Audience for The Agile Crisis Communication Certification Course

  • C suite executives.

  • Business owners.

  • Political leaders.

  • PR executives.

  • Risk managers.

  • Crisis managers.

  • Investor relations executives.


Targeted Organizational Departments for The Agile Crisis Communication Certification Course

  • Top Management.

  • Public Relations Department.

  • Media Directorate.


Targeted Industries for The Agile Crisis Communication Certification Course

  • Any Sector or Industry.


Learning Outcomes of The Agile Crisis Communication Certification Course

By the end of this course, participants will be able to 

  •  Manage Crisis Communications Effectively.

  • Show confidence in the Camera.

  • Innovate stories and narratives creatively.

  • Handle Media queries with confidence.

  • Demonstrate assertiveness under pressure.

  • Set crisis communication strategies effectively. 


Training Methodology:

This training program combines theoretical and practical approaches. It aims at enhancing participants knowledge of Crisis Communication. It also focus on equipping them with the right skills to use when needed. 

Trainees are encouraged to share their workplace experiences. Real life examples are discussed in detail by the trainer to enhance learning with examples.


Course Toolbox 

  • PR Plan Templet.

  • Media Pitching Samples.

  • Audience Analytics Tools.

  • Reading Material.

  • Case Studies (Campaigns).


Course Agenda


Day (1) Introduction to Agile PR

  • Defining Agile PR.

  •  From Traditional Media to Digital Media.

  • Core Concepts of Digital PR.

  • Crisis Communication Definition.

  • Online Social Listening.


Day (2) Public Relations and Crisis Management

  • Public Relations Pre Crisis Preparations.

  • Campaigns Vs Strategies.

  • Measurement and Reporting.

  • Crisis Communication and Issue Management.

  • Communication During Crisis.

  • The PR Legal and Ethical working frame.

  • Crisis Communication Team.

  • Publicly & Reputation Management.


Day (3) Media Relations and Social Media 

  • Creating a Narrative that balance influence and interest.

  • Journalists Relations.

  • Pitching Stories.

  • Handling Media Interviews.

  • Get A Crisis Media Training.

  • Social Media Crisis Management and the negative comments.

  • Social Media Crisis Examples.


Day (4) Crisis Management and Communications

  • Assessing the Damage and Creating Reports.

  • Conducting Stakeholder Analysis.

  • Stakeholder Communication Tactics.

  • Stakeholders in Crisis Communication.

  • Stakeholder Mapping and Developing key messages for each.

  • Distributing Your Message.

  • Crisis Blunders to Avoid.

  • Post Crisis Communication Planning.


Day (5) Case Studies and Workshop

  • Case Study (1).

  • Case Study (2).

  • Case Study (3).

  • Real-Life Scenario (Camera Session).


What To Find in A Crisis Management Course?

One of the important things to consider when looking for a course on crisis management is whether it covers crisis communication. The best courses will cover every step including:

  • The initial response to a crisis.

  • How to prepare for potential crisis.

  • How to deal with crisis once they occur.


A good course will also focus on different types of crises and how they should be handled. This means that you'll learn how to handle an internal crisis as well as an external one. This can help you better prepare yourself in case something happens.


An excellent course should also include information about how to avoid crises altogether. This is especially important if you work in a business where there are many potential risks involved (such as healthcare). You will not be able to prevent risks from happening everytime. 


However, you can try your best through out learning about them before they occur. This will enable you to take steps towards preventing them from happening again in the future.


Crisis Management Course will also cover:

- The different types of crises that can affect your business.

- How to identify a crisis before it happens.

- How to prevent a crisis from happening.

- How to respond quickly in case of a crisis.


A Crisis, Crisis Communication and Social Media Crisis

 A crisis is a situation that threatens an organization existence or the well-being of its employees or customers. A crisis can be caused by any number of events, such as natural disasters, accidents, or even acts of terrorism.

Crisis communication describes the actions required to address a crisis and prevent it from negatively affecting the organization. It also refers to how an organization communicates with stakeholders during and after a crisis.

A social media crisis occurs when an incident occurs on social media that threatens an organization. Threats might include reputation, brand image, or ability to operate effectively. 
Social media sites like Twitter and Facebook allow users to react to events in real time. These reactions means organizations must act quickly in order to minimize damage to their reputations and bottom lines.

Meta Narrative and Stakeholders Mapping

The Meta Narrative and Storytelling part in this course will help you develop a framework for your crisis communications plan. The Stakeholders mapping part will teach you how to map, analyze, and communicate with stakeholders. This is one of the most important elements of a successful crisis communication plan. It allows you to better understand the people who are affected by your crisis and how they might be reacting.


After taking this course, you'll be able to: 

- Identify key stakeholders in your crisis communication plan

- Map out their relationships with each other and with your organization

- Analyze how each stakeholder might react during a crisis situation

- Communicate with each stakeholder. Ensure that they have all of the information they need in order to understand what's going on.


This course is designed so that anyone can learn from it. Whether or not they're already familiar with crisis communication strategies or have experience communicating with stakeholders during crises.

Political And Public Relations Courses
Agile Crisis Communication Certification Course (PR1017_242114)

PR1017_242114    19 - 23 Jun 2023    3200 


Course Details

ID Coures: PR1017_242114

The Date: 19 - 23 Jun 2023

The Fess : 3200