Marketing, Customer Relations, Sales Courses

The Agile Brand Development Course

Course Details

  • code BM1003_242152

  • 19 - 23 Jun 2023

  • 3000

Building Agile Brands

Agile Brands are those brands that last for decades and show a consistency of meaning in the mind of stakeholders. They are more than attractive visual expressions and tunning words. An Agile Brand generally holds a full strategic road map to business direction.

This course will train participants how to create an agile brand from scratch. The course will teach participants how to evaluate the agility and strategic depth of an existing brand against several measures. participants will be able to use a range of techniques.


This is One of The Top Brand Communication Courses Because:

1- It discusses brands from a strategic point of view.
2- It goes step by step through the journey of brand development.
3- It focuses on the emotional appeal and the human aspect of brands.
4- It teaches about the storytelling tactics.
5- It Focuses on brand psychology and neuroscience.

Targeted Audience for This Brand Management Training Course

  • Managers.
  • Entrepreneurs.
  • Business Owners.
  • Designers.
  • Strategists.
  • Those interested in developing brand strategies.

Targeted Organizational Departments for This Brand Management Training Course

  • Public Relations Department
  • Marketing Department
  • Media Directorate
  • Branding Department

Learning Impact and Outcomes of This Brand Management Training Course

By the end of this course participants will be able to:

  • Avoid the common mistakes that almost all branders make.
  • Learn how to spark audiences' interest and maintain their awareness?
  • Master all of the internal branding activities.
  • Understand the effective Brand positioning.
  • Develop and maintain brand personality over time.
  • Develop an Agile brand vision statement.
  • Develop and amplify a brand voice that is easy to resonate with.
  •  Enhance your marketing efforts through brand storytelling.
  •  Set the tone with the brand anatomy.
  • Use the elements of a strategically agile brand.
  • Examine the emotional impact on decision making.
  • Prepare guide for creating advertisements and content.
  • Inject strategy into the visual identity.
  • Align the social media activities with the internal branding strategy
  • Ensure that every employee understands the brand image.
  • Ensure to tackle the collective unconscious around the 12 brand archetypes.
  • Know the difference between marketing strategies, digital marketing, and the Branding Strategy.


Training Methodology:

Training is undertaken through lectures assisted by audio & visual presentations. 
Trainee participation is ensured through assignments, role-plays. Case studies also will be discussed to help the audience with the training content.  
Trainees are also encouraged to share their workplace experiences. Real Life experiences are discussed in detail by the trainer to enhance learning with examples. 

Course Toolbox 

  • (14) Agile Branding Smart Sheets.
  • Brand Positioning Template.
  • Core Message sheet.
  • Story Framework.
  • Brandname Sheet.
  • Tagline Sheet.
  • A Designer Checklist.
  • Course Slides.

Course Content:


Day (1) Introducing Agile Brand Training

  • Agile Brands Anatomy.

  • Branding vs Marketing.

  • Brief History Of Branding.

  • Reasons Leads Brands Failure to Be Agile.

  • The Crucial Role Of Strategy.

  • Ways to Defining your brand.


Day (2) Strategic Brand Management

  • Agile Internal Branding.

  • Strategic Brand Management.

  • Strategic Brand Analysis

  • Developing A Brand Purpose.

  • Developing A Brand Vision.

  • Developing A Brand Mission.

  • Developing Brand Core Values.

  • Analyzing Your Context.

  • Developing Your Message.


Day (3) Developing Brand Positioning Strategy

  • Understanding Brand Positioning?

  • The Brand Positioning vs The Brand Image.

  • Brand Positioning Template.

  • Brand Positioning Workshop.

  • Identifying Your Audience.

  • Identifying Your Competitors.

  • Discovering Brand Differentiator.

  • Agile Brand Positioning.

  • Discussing some Brand Positioning Examples.


Day (4) Archetypes To Impact

  • Discovering Brand Archetypes.

  • Jung 12 Archetypes

  • Archetypes to create a connection.

  • Building a brand with an agile & unique personality.

  • The Emotional Branding.

  • Brand's Emotional Appeal consideration.

  • The Before and After Emotion.


Day (5) Brand Storytelling Strategy

  • From Core Messages to Storytelling 

  • Brand Core Message

  • Effective Brand Storytelling

  • Measuring and Evaluating Campaigns.

  • PR Most Effective Tactics.

  • Developing an Agile brand name & Tagline.

  • Agile Visual Identity.

  • Content and Agile Brand

  • Case Studies and Real Life Examples.


What is Brand Storytelling Strategy?

Brand storytelling: is a strategic approach that uses stories to build a connection between a brand and its audience. The objective of brand storytelling is to create an emotional appeal around your product or service. Storytelling is about getting your audience to identify with the story you're telling.

Brand storytelling can be used in many contexts, from packaging design to marketing campaigns. It's used in many different ways by companies and brands. The goal is to create an emotional connection with your consumers through telling stories that they can relate to.


Brand archetypes: Jung 12 archetypes

Brand archetypes are the fundamental building blocks of a brand's personality. They are the most basic expressions of the brand's identity and its values. They can be thought of as a template for how people perceive a brand.
A brand archetype is an expression of a brand's personality. What it does, who it is for, and how it behaves. It helps us understand what makes a brand unique. 
The Jung 12 archetypes are a tool that can help us understand how people think about brands. These archetypes are based on Carl Jung's theory of psychological types. It describes how we process information through our senses and perception. 

Brand Positioning Strategy

Brand Positioning is the strategy used to communicate to target audience in a way that sets brand apart from competitors. Brand positioning is what makes your brand different from all the other brands out there. Brand Positioning is also what makes people remember your name.
Brand Positioning is about making sure that you're sending the right message about who you are and what you do. It's about differentiating yourself from the competition in a way that's relevant to your customers.

Brand Positioning vs Brand Image

The difference between brand positioning and brand image can be confusing. Brand image refers to how customers think of your company. It determine what they believe it stands for and why they should choose it over other options.
In other words, brand image is what people think when they hear your name without any context around it. Brand positioning is how you want them to feel when they hear/see your name in context with something else.

How is this Course Different from the Other Brand Management Certification Courses?

Other brand management courses does not focus on the internal communications and do not discuss the brand effect on employee experience. This training course will discuss Branding Strategy beyond the organizational products and services.

Marketing, Customer Relations, Sales Courses
The Agile Brand Development Course (BM1003_242152)

BM1003_242152    19 - 23 Jun 2023    3000 


Course Details

ID Coures: BM1003_242152

The Date: 19 - 23 Jun 2023

The Fess : 3000