Cross-Functional Customer Experience Training Course
At a glance
- Duration
- 5 days
- Format
- Classroom
- Cities
- Amsterdam, Lisbon, Chicago, London, Abu Dhabi, Amman and more
- Next session
- 12 – 16 October 2026, Amsterdam
- Average fee
- 5,800 €
Overview
Cross-Functional Customer Experience Operations Practice Training Course is a five-day foundation course for customer-experience managers, service journey owners, operations leaders, quality teams, and cross-functional improvement teams who leave with a Cross-Functional Journey Operating Map. Participants connect journey evidence, ownership, handoffs, shared measures, decision forums, and improvement actions across marketing, digital, product, operations, quality, and support functions. Agile Leaders Training Center links cross-functional customer experience with practical operating coordination.
Who Should Attend
- Customer-experience managers coordinating journey improvements
- Service journey owners responsible for end-to-end outcomes
- Operations and quality leaders managing cross-team handoffs
- Marketing, digital, product, and support representatives
- Improvement teams responsible for shared customer measures
The course assumes participants know their function's role in a customer journey and leaves out generic team building, broad leadership development, project delivery methods, and frontline customer service techniques.
Departments and Industries
The course supports departments and industries that coordinate customer journeys across organizational boundaries.
- Customer experience, marketing, digital, product, and service operations
- Quality, process improvement, analytics, and contact centers
- Banking, insurance, telecommunications, and utilities
- Retail, e-commerce, hospitality, and transport
- Healthcare administration, education services, and public-facing operations
Learning Objectives
By the end of this course, participants will be able to:
- Analyze cross-functional responsibilities across a customer journey
- Build an end-to-end journey ownership map
- Apply a RACI matrix to customer-experience decisions
- Evaluate handoffs, dependencies, and escalation paths
- Use shared customer-experience measures and review routines
- Prioritize coordinated actions in an improvement plan
Course Agenda
Day 1: Journey Context and Functional Roles
- Customer Journey Scope Canvas
- Experience Stakeholder Ecosystem Map
- Functional Contribution Inventory
- Voice-of-Customer Evidence Matrix
- Journey Outcome Alignment Grid
Day 2: Ownership and Decision Governance
- End-to-End Journey Ownership Map
- Cross-Functional RACI Matrix
- Decision Rights Allocation Table
- Customer Experience Forum Charter
- Issue Escalation Pathway Design
Day 3: Handoffs and Service Dependencies
- Customer Touchpoint Handoff Map
- Frontstage-Backstage Dependency Blueprint
- Service Level Expectation Card
- Handoff Failure Mode Review
- Cross-Team Recovery Agreement
Day 4: Shared Measures and Improvement Control
- Shared Customer Experience Scorecard
- Journey Metric Ownership Register
- Experience-to-Operations Measure Tree
- Cross-Functional Review Cadence
- Improvement Priority Decision Matrix
Day 5: Cross-Functional Customer Experience Practice
- Exercise: Align Functions to Journey Outcomes
- Exercise: Assign Ownership and Decision Rights
- Exercise: Repair a Customer Handoff
- Exercise: Build a Shared Journey Scorecard
- Capstone: Cross-Functional Journey Operating Map
Practical Exercises
The course uses banking, retail, utilities, and healthcare-service scenarios to connect customer evidence with operating coordination.
- Suggested activity: map functional contributions and ownership across an onboarding journey.
- Suggested activity: diagnose a broken handoff and define a recovery agreement with escalation triggers.
- Suggested activity: combine customer and operational measures in a shared journey scorecard.
- Suggested activity: create a coordinated improvement plan with owners, decisions, evidence, and review points.
FAQs
Who suits cross-functional customer experience training, and what does it assume?
Customer-experience, journey, operations, quality, marketing, digital, product, and support teams suit the training; it assumes participants know how their function contributes to a customer journey.
How does cross-functional customer experience training differ from team-building training?
Cross-functional customer experience training organizes ownership, handoffs, shared measures, and decision forums around customer journeys, while team-building training focuses more broadly on interpersonal cooperation and group behavior.
What is cross-functional journey ownership?
Cross-functional journey ownership assigns accountable leaders, contributing functions, decision rights, and review routines to an end-to-end customer journey rather than to one isolated touchpoint.
Why are customer-experience handoff agreements useful?
Customer-experience handoff agreements clarify inputs, outputs, service expectations, escalation triggers, and recovery actions when responsibility moves between functions.
How do shared customer-experience measures support decisions?
Shared customer-experience measures connect customer perceptions with operational results, helping functions review the same evidence, locate dependencies, and agree improvement priorities.
Conclusion
Participants leave with a Cross-Functional Journey Operating Map containing journey scope, functional roles, ownership, decision rights, handoffs, shared measures, review routines, and prioritized actions. The map gives teams one operating reference for customer-experience coordination. It helps functions convert journey evidence into assigned actions and scheduled reviews.
credits: 5 credit per day
Course Mode: full-time
Provider: Agile Leaders Training Center
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Events for this Course
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Amsterdam 12 – 16 October 2026
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Lisbon 12 – 16 October 2026
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Chicago 18 – 22 October 2026
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London 26 – 30 October 2026
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Abu Dhabi 26 – 30 October 2026
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Amman 1 – 5 November 2026
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Toronto 8 – 12 November 2026
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Kuala Lumpur 9 – 13 November 2026
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Muscat 15 – 19 November 2026
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Rome 23 – 27 November 2026
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Dubai 30 November – 4 December 2026
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Manama 6 – 10 December 2026
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Bali 13 – 17 December 2026
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Amsterdam 14 – 18 December 2026
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Cairo 21 – 25 December 2026
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Abu Dhabi 21 – 25 December 2026
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London 28 December 2026 – 1 January 2027
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Seoul 28 December 2026 – 1 January 2027
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Tashkent 3 – 7 January 2027
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Jakarta 4 – 8 January 2027
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Trabzon 10 – 14 January 2027
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Dubai 11 – 15 January 2027
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Zanzibar 17 – 21 January 2027
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London 18 – 22 January 2027
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Prague 25 – 29 January 2027
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Madrid 1 – 5 February 2027
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Nice 15 – 19 February 2027
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Langkawi 21 – 25 February 2027
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Istanbul 1 – 5 March 2027
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Montreux 1 – 5 March 2027
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Vienna 8 – 12 March 2027
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Dubai 15 – 19 March 2027
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Paris 22 – 26 March 2027
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Frankfurt 22 – 26 March 2027
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Amsterdam 5 – 9 April 2027
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Singapore 5 – 9 April 2027
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London 12 – 16 April 2027
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Baku 26 – 30 April 2027
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Abu Dhabi 26 – 30 April 2027
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Geneva 2 – 6 May 2027
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Tokyo 10 – 14 May 2027
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Porto 10 – 14 May 2027
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Munich 17 – 21 May 2027
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Johannesburg 23 – 27 May 2027
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Vienna 24 – 28 May 2027
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Barcelona 31 May – 4 June 2027
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Zoom 7 – 11 June 2027
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Manama 20 – 24 June 2027
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New York 21 – 25 June 2027
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Istanbul 28 June – 2 July 2027
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Madrid 5 – 9 July 2027
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Berlin 5 – 9 July 2027
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Milan 12 – 16 July 2027
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Accra 18 – 22 July 2027
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Sharm El-Sheikh 19 – 23 July 2027
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Marbella 25 – 29 July 2027
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Casablanca 26 – 30 July 2027
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Rome 2 – 6 August 2027
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Abu Dhabi 2 – 6 August 2027
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Kuwait 8 – 12 August 2027
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Doha 15 – 19 August 2027
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Kuala Lumpur 23 – 27 August 2027
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Athens 23 – 27 August 2027
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Cairo 30 August – 3 September 2027
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Phuket 5 – 9 September 2027
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Tbilisi 6 – 10 September 2027
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Barcelona 13 – 17 September 2027
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Cape town 19 – 23 September 2027
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Milan 20 – 24 September 2027
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Bangkok 26 – 30 September 2027
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San Diego 27 September – 1 October 2027
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Nairobi 3 – 7 October 2027
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Paris 4 – 8 October 2027
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Dubai 11 – 15 October 2027
| Image | Location | Dates | Duration | Mode | Price | Actions |
|---|---|---|---|---|---|---|
|
|
Amsterdam |
Week 42, 2026 12 – 16 October 2026 |
5 Days | Onsite | €5,700 | |
|
|
Lisbon |
Week 42, 2026 12 – 16 October 2026 |
5 Days | Onsite | €5,700 | |
|
|
Chicago |
Week 42, 2026 18 – 22 October 2026 |
5 Days | Onsite | €12,000 | |
|
|
London |
Week 44, 2026 26 – 30 October 2026 |
5 Days | Onsite | €5,700 | |
|
|
Abu Dhabi |
Week 44, 2026 26 – 30 October 2026 |
5 Days | Onsite | €4,700 | |
|
|
Amman |
Week 44, 2026 1 – 5 November 2026 |
5 Days | Onsite | €4,100 | |
|
|
Toronto |
Week 45, 2026 8 – 12 November 2026 |
5 Days | Onsite | €12,000 | |
|
|
Kuala Lumpur |
Week 46, 2026 9 – 13 November 2026 |
5 Days | Onsite | €5,200 | |
|
|
Muscat |
Week 46, 2026 15 – 19 November 2026 |
5 Days | Onsite | €5,700 | |
|
|
Rome |
Week 48, 2026 23 – 27 November 2026 |
5 Days | Onsite | €5,700 | |
|
|
Dubai |
Week 49, 2026 30 November – 4 December 2026 |
5 Days | Onsite | €4,500 | |
|
|
Manama |
Week 49, 2026 6 – 10 December 2026 |
5 Days | Onsite | €4,700 | |
|
|
Bali |
Week 50, 2026 13 – 17 December 2026 |
5 Days | Onsite | €5,700 | |
|
|
Amsterdam |
Week 51, 2026 14 – 18 December 2026 |
5 Days | Onsite | €5,700 | |
|
|
Cairo |
Week 52, 2026 21 – 25 December 2026 |
5 Days | Onsite | €4,100 | |
|
|
Abu Dhabi |
Week 52, 2026 21 – 25 December 2026 |
5 Days | Onsite | €4,700 | |
|
|
London |
Week 53, 2026 28 December 2026 – 1 January 2027 |
5 Days | Onsite | €5,700 | |
|
|
Seoul |
Week 53, 2026 28 December 2026 – 1 January 2027 |
5 Days | Onsite | €10,000 | |
|
|
Tashkent |
Week 53, 2027 3 – 7 January 2027 |
5 Days | Onsite | €4,500 | |
|
|
Jakarta |
Week 01, 2027 4 – 8 January 2027 |
5 Days | Onsite | €5,700 |
Frequently asked questions
What does this course cover?
OverviewCross-Functional Customer Experience Operations Practice Training Course is a five-day foundation course for customer-experience managers, service journey owners, operations leaders, quality teams, and cross-functional improvement teams who leave with a Cross-Functional Journey Operating Map. Participants connect journey evidence, ownership, hando…
Are training dates available?
Yes. Available dates and destinations are listed in the course dates section on this page.
How can I register?
Choose an available date on this page and complete the registration form, or send a programme enquiry.
Can I download the course brochure?
Yes. Use the brochure download link provided on this page.
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