Hospitality Concept Strategy Training Course

Name: Hospitality Concept Strategy and Development Training Course
Availability: InStock

Turn a hospitality idea into an evidence-led concept brief aligning guests, positioning, service, space, operations, revenue logic, and risk.

Hospitality Concept Strategy Training Course

At a glance

Duration: 1 Week
Format: Classroom
Cities: Doha, Dubai, Milan, Accra, Amsterdam, Athens and more
Next session: 1 – 5 November 2026, Doha
Average fee: 5,750 €

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Hospitality Concept Strategy and Development Training Course

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Overview

Hospitality Concept Strategy and Development Training Course is a one-week advanced programme for professionals shaping new or repositioned hospitality offerings. Participants turn market evidence into a coherent guest proposition, concept narrative, positioning choice, service model, development logic, and test plan. The course connects creative direction with operating realities, revenue assumptions, partner alignment, and risk decisions before detailed design or underwriting. Each participant leaves with a Hospitality Concept Strategy Brief. Agile Leaders Training Center provides this course to strengthen evidence-led concept decisions.

Who Should Attend

Hospitality developers and owners defining new concepts
Brand managers and concept teams guiding positioning decisions
Consultants supporting hospitality development or repositioning
Senior operators translating concepts into workable service models
Project stakeholders aligning guest, commercial, spatial, and operational priorities

Departments and Industries

Hospitality development and investment teams
Hotels, resorts, serviced accommodation, and mixed-use destinations
Brand strategy, guest experience, and commercial departments
Design management, operations, and asset management functions
Tourism, leisure, food and beverage, and destination businesses

Learning Objectives

Assess market evidence and demand drivers to define a credible concept opportunity
Formulate a target guest proposition, concept narrative, and differentiated positioning
Design a service model aligned with spatial, staffing, and operating implications
Evaluate revenue logic, feasibility assumptions, partner choices, and concept risks
Test concept coherence and produce an integrated Hospitality Concept Strategy Brief

Course Agenda

Day 1: Market Evidence and Concept Opportunity

Map market conditions with a Market Evidence Canvas
Identify demand drivers using an Opportunity Signal Matrix
Segment target guests with evidence-based guest profiles
Compare competitive concepts through a Positioning Map
Frame the concept opportunity in an Opportunity Statement

Day 2: Guest Proposition and Positioning

Define priority guest needs with a Jobs and Needs Profile
Build the guest value proposition using a Value Proposition Canvas
Develop a clear concept narrative and experience promise
Select positioning dimensions and strategic trade-offs
Draft a Concept Proposition and Positioning Statement

Day 3: Service Model and Development Implications

Translate the proposition into a Guest Journey Blueprint
Define the service model and signature experience moments
Map facilities and spatial implications with a Programme Logic Map
Assess staffing, capabilities, technology, and operating dependencies
Align brand, operator, and partner requirements through an Alignment Matrix

Day 4: Revenue Logic, Assumptions, and Risk

Structure revenue streams with a Revenue Logic Model
Identify cost and operating assumptions in an Assumption Register
Test scale, programme, and service choices through scenarios
Evaluate concept risks with a Risk and Dependency Matrix
Set decision gates and evidence requirements for further feasibility work

Day 5: Concept Testing and Development Brief

Test concept coherence with a Concept Fit Scorecard
Run guest, operator, and investor challenge reviews
Prioritise revisions using an Evidence and Impact Matrix
Integrate positioning, service, spatial, commercial, and risk decisions
Present the Hospitality Concept Strategy Brief and development roadmap

Practical Exercises

Build a market evidence canvas for a proposed hospitality opportunity
Create a guest proposition and positioning map
Develop a guest journey and service model blueprint
Challenge revenue assumptions and dependencies through scenarios
Present and defend an integrated Hospitality Concept Strategy Brief

Frequently Asked Questions

Does the course produce a full feasibility study?

No. It prepares the concept logic, assumptions, risks, and evidence requirements that inform later feasibility and underwriting work.

Is the course limited to new hotels?

No. The methods apply to new developments, repositioning projects, resorts, serviced accommodation, food and beverage concepts, and mixed-use hospitality components.

Do participants need a finance or design background?

No. Participants use structured tools to connect guest, commercial, spatial, and operational decisions across disciplines.

Conclusion

Participants leave able to convert a hospitality idea into a testable strategic concept, align stakeholders around its operating and commercial logic, and guide the next stage of development with a clear evidence-led brief.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 21-40 of 75 events

Location	Dates	Duration	Mode	Price
Montreux	Week 06, 2027 8 – 12 February 2027	1 Week	Onsite	€7,500
Trabzon	Week 06, 2027 14 – 18 February 2027	1 Week	Onsite	€6,800
Cape town	Week 07, 2027 21 – 25 February 2027	1 Week	Onsite	€4,500
Kuala Lumpur	Week 10, 2027 8 – 12 March 2027	1 Week	Onsite	€5,200
Abu Dhabi	Week 10, 2027 8 – 12 March 2027	1 Week	Onsite	€4,700
Nairobi	Week 10, 2027 14 – 18 March 2027	1 Week	Onsite	€4,500
Barcelona	Week 11, 2027 15 – 19 March 2027	1 Week	Onsite	€5,700
Lisbon	Week 12, 2027 22 – 26 March 2027	1 Week	Onsite	€5,700
Rome	Week 13, 2027 29 March – 2 April 2027	1 Week	Onsite	€5,700
Dubai	Week 14, 2027 5 – 9 April 2027	1 Week	Onsite	€4,500
London	Week 15, 2027 12 – 16 April 2027	1 Week	Onsite	€5,700
Frankfurt	Week 15, 2027 12 – 16 April 2027	1 Week	Onsite	€5,700
Paris	Week 16, 2027 19 – 23 April 2027	1 Week	Onsite	€5,700
Chicago	Week 16, 2027 25 – 29 April 2027	1 Week	Onsite	€12,000
Muscat	Week 17, 2027 2 – 6 May 2027	1 Week	Onsite	€5,700
Amsterdam	Week 18, 2027 3 – 7 May 2027	1 Week	Onsite	€5,700
Jakarta	Week 19, 2027 10 – 14 May 2027	1 Week	Onsite	€5,700
Madrid	Week 20, 2027 17 – 21 May 2027	1 Week	Onsite	€5,700
Phuket	Week 20, 2027 23 – 27 May 2027	1 Week	Onsite	€6,000
Toronto	Week 21, 2027 30 May – 3 June 2027	1 Week	Onsite	€12,000

Frequently asked questions

What does this course cover?

OverviewHospitality Concept Strategy and Development Training Course is a one-week advanced programme for professionals shaping new or repositioned hospitality offerings. Participants turn market evidence into a coherent guest proposition, concept narrative, positioning choice, service model, development logic, and test plan. The course connects creative…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

Hospitality Concept Strategy Training Course