Hospitality Marketing and Sales Training Course

Name: Hospitality Marketing and Sales Training Course
Availability: InStock

Turn hospitality demand insights into coordinated campaigns, account pipelines, proposals, and measurable commercial actions.

At a glance

Duration: 1 Week
Format: Classroom
Cities: Langkawi, Jakarta, Cairo, Seoul, Manama, Toronto and more
Next session: 1 – 5 November 2026, Langkawi
Average fee: 5,750 €

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Hospitality Marketing and Sales Training Course

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Overview

Hospitality Marketing and Sales Training Course is a one-week intermediate course for hospitality managers, sales teams, marketing coordinators, and commercial staff who leave with a Hospitality Marketing and Sales Action Plan. Participants connect guest segmentation and value propositions with channels, campaigns, accounts, leads, proposals, conversion measures, and operational capacity. The course provides tools for coordinated commercial execution across hotels, resorts, venues, and visitor services rather than isolated communication or negotiation techniques. Agile Leaders Training Center delivers hospitality marketing and sales capability development.

Who Should Attend

Managers responsible for hospitality commercial priorities and results
Teams responsible for hotel and resort sales pipelines
Coordinators responsible for campaigns, channels, and partnerships
Analysts responsible for revenue, conversion, and performance reporting
Department heads responsible for aligning demand with operations

The course assumes participants support hospitality sales or marketing decisions and leaves advanced pricing optimization and specialist media production outside its scope.

Departments and Industries

The course supports commercial functions across hospitality and related visitor-service sectors.

Hotels, resorts, serviced residences, and conference venues
Sales, marketing, revenue, reservations, and guest relations
Restaurants, leisure operators, attractions, and tourism services
Events, partnerships, distribution, and account management
Finance, operations, data analysis, and digital commerce

Learning Objectives

By the end of this course, participants will be able to:

Analyze hospitality guest and account segments
Build value propositions for priority demand groups
Evaluate channels, campaigns, and partnership options
Use pipeline, proposal, and account controls
Compare conversion and commercial performance measures
Build a Hospitality Marketing and Sales Action Plan

Course Agenda

Day 1: Segments, Demand, and Value

Hospitality Market Segmentation Matrix
Guest and Account Persona Template
Demand-Need Evidence Map
Hospitality Value Proposition Canvas
Priority Segment Selection Scorecard

Day 2: Channels, Campaigns, and Partnerships

Owned, Partner, and Paid Channel Map
Campaign Objective and Offer Brief
Hospitality Content Journey Planner
Partnership Opportunity Assessment Grid
Campaign Calendar and Responsibility Matrix

Day 3: Accounts, Leads, and Sales Pipeline

Target Account Qualification Profile
Lead Capture and Routing Workflow
Hospitality Sales Pipeline Stage Model
Account Contact and Opportunity Plan
Pipeline Review and Forecast Checklist

Day 4: Proposals, Conversion, and Coordination

Hospitality Proposal Value Structure
Sales Presentation Decision Storyboard
Conversion Funnel Measurement Dashboard
Revenue and Operations Alignment Board
Commercial Performance Review Pack

Day 5: Commercial Practice and Action Plan

Segment and Value Proposition Exercise
Channel and Campaign Selection Simulation
Account Pipeline Review Exercise
Proposal and Conversion Analysis Exercise
Hospitality Marketing and Sales Action Plan Capstone

Practical Exercises

The course uses suggested activities to connect commercial choices with operational evidence.

Suggested activity: score guest segments and create a value proposition for one priority group
Suggested activity: build a channel mix and campaign calendar for a hospitality offer
Suggested activity: qualify accounts, review a sales pipeline, and improve a proposal
Suggested activity: present a Hospitality Marketing and Sales Action Plan with performance measures

FAQs

Who suits Hospitality Marketing and Sales Training?

Hospitality managers, hotel sales teams, marketing coordinators, revenue staff, and department heads who already support commercial decisions suit the course; advanced pricing science or specialist creative production is not assumed.

How does hospitality marketing and sales training differ from negotiation training?

Hospitality marketing and sales training integrates segments, channels, campaigns, accounts, pipelines, proposals, and measurement, while negotiation training concentrates on bargaining and agreement techniques.

How does hospitality marketing and sales improve commercial coordination?

Shared segments, campaign briefs, pipeline stages, performance measures, and responsibility maps give marketing, sales, revenue, and operations a consistent basis for decisions.

Which measures support hospitality marketing and sales decisions?

Teams use lead quality, pipeline movement, proposal outcomes, campaign response, conversion, account value, and operational fit to compare activity and prioritize follow-up.

What is a Hospitality Marketing and Sales Action Plan?

A Hospitality Marketing and Sales Action Plan records priority segments, value propositions, channels, campaigns, accounts, pipeline actions, responsibilities, measures, and review points.

Conclusion

Participants take back a Hospitality Marketing and Sales Action Plan that connects demand choices with daily commercial activity. The work product improves coordination among marketing, sales, revenue, and operating teams. It also creates a repeatable basis for prioritizing segments, managing pipelines, testing campaigns, and reviewing conversion results.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 41-60 of 75 events

Location	Dates	Duration	Mode	Price
San Diego	Week 21, 2027 24 – 28 May 2027	1 Week	Onsite	€14,000
Lisbon	Week 21, 2027 24 – 28 May 2027	1 Week	Onsite	€5,700
Johannesburg	Week 21, 2027 30 May – 3 June 2027	1 Week	Onsite	€4,500
Porto	Week 22, 2027 31 May – 4 June 2027	1 Week	Onsite	€5,700
Sharm El-Sheikh	Week 23, 2027 7 – 11 June 2027	1 Week	Onsite	€4,100
Manama	Week 23, 2027 13 – 17 June 2027	1 Week	Onsite	€4,700
Milan	Week 25, 2027 21 – 25 June 2027	1 Week	Onsite	€5,700
Singapore	Week 25, 2027 21 – 25 June 2027	1 Week	Onsite	€5,700
Kuala Lumpur	Week 26, 2027 28 June – 2 July 2027	1 Week	Onsite	€5,200
Zanzibar	Week 26, 2027 4 – 8 July 2027	1 Week	Onsite	€5,500
Dubai	Week 28, 2027 12 – 16 July 2027	1 Week	Onsite	€4,500
New York	Week 28, 2027 12 – 16 July 2027	1 Week	Onsite	€12,000
Munich	Week 29, 2027 19 – 23 July 2027	1 Week	Onsite	€5,700
Muscat	Week 29, 2027 25 – 29 July 2027	1 Week	Onsite	€5,700
London	Week 30, 2027 26 – 30 July 2027	1 Week	Onsite	€5,700
Chicago	Week 30, 2027 1 – 5 August 2027	1 Week	Onsite	€12,000
Abu Dhabi	Week 31, 2027 2 – 6 August 2027	1 Week	Onsite	€4,700
Prague	Week 32, 2027 9 – 13 August 2027	1 Week	Onsite	€6,000
Montreux	Week 32, 2027 9 – 13 August 2027	1 Week	Onsite	€7,500
Casablanca	Week 33, 2027 16 – 20 August 2027	1 Week	Onsite	€4,100

Frequently asked questions

What does this course cover?

OverviewHospitality Marketing and Sales Training Course is a one-week intermediate course for hospitality managers, sales teams, marketing coordinators, and commercial staff who leave with a Hospitality Marketing and Sales Action Plan. Participants connect guest segmentation and value propositions with channels, campaigns, accounts, leads, proposals, conv…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

Hospitality Marketing and Sales Training Course