Sporting Event Economic Impact and Legacy Course

Name: Economic Impact and Legacy of Major Sporting Events Training Course
Availability: InStock

Measure net event impact, govern long-term benefits, and connect visitor, venue, community, and investment evidence.

Sporting Event Economic Impact and Legacy Course

At a glance

Duration: 1 Week
Format: Classroom
Cities: Amsterdam, Amman, Toronto, Milan, Abu Dhabi, Casablanca and more
Next session: 2 – 6 November 2026, Amsterdam
Average fee: 5,750 €

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Economic Impact and Legacy of Major Sporting Events Training Course

Overview

Economic Impact and Legacy of Major Sporting Events Training Course is a one-week advanced course for event organizers, destination managers, public planners, venue leaders, tourism teams, and legacy managers who need an Event Impact and Legacy Plan. It separates gross activity from net additional impact and connects visitor-economy evidence with infrastructure, community, governance, and long-term benefits. Agile Leaders Training Center delivers this course on major sporting-event impact and legacy.

Who Should Attend

Teams responsible for bidding, planning, and delivering major sporting events
Units assessing destination, tourism, and local economic outcomes
Venue teams planning post-event use and asset performance
Public bodies governing investment, accountability, and community benefits
Analysts responsible for surveys, expenditure data, and impact evidence
Legacy teams coordinating benefits across event partners

The course assumes participants already manage event, destination, venue, policy, or evaluation decisions and leaves out introductory event operations.

Departments and Industries

The course supports departments and industries responsible for event investment, visitor economies, and long-term outcomes.

Sports-event organizing and rights-holder operations
Destination management, tourism, and hospitality
Venue, infrastructure, and urban-development teams
Economic development and public investment
Research, evaluation, and performance assurance

Learning Objectives

By the end of this course, participants will be able to:

Analyze event objectives, host-economy boundaries, and evidence needs
Apply additionality, deadweight, displacement, and leakage adjustments
Build visitor and organizer expenditure measurement models
Evaluate infrastructure, venue, community, and tourism legacies
Design governance and benefit-realization arrangements
Use indicators for monitoring and post-event evaluation

Course Agenda

Day 1: Impact Logic and Evidence Boundaries

Event Objectives and Theory of Change Map
Host-Economy Boundary Definition Method
Stakeholder Value and Accountability Matrix
Baseline, Counterfactual, and Evidence-Gap Register
OECD Event Impact Assessment Principles

Day 2: Net Economic Impact Measurement

eventIMPACTS Direct Economic Impact Model
Visitor Origin, Motivation, and Expenditure Survey
Organizer Local-Spend Attribution Schedule
Additionality, Deadweight, Displacement, and Leakage Adjustments
Economic Impact Calculation Audit Trail

Day 3: Visitor Economy and Legacy Design

Tourism Demand and Length-of-Stay Analysis
Venue and Infrastructure Legacy Options Matrix
Community Outcome and Distributional Impact Map
Skills, Supplier, and Workforce Legacy Pathway
Event Image and Destination Positioning Evidence Test

Day 4: Governance and Benefit Realization

IOC Legacy Lifecycle Alignment Framework
Legacy Benefit Owner and Responsibility Matrix
Benefit Profile, Milestone, and Dependency Register
OECD Economic, Social, and Environmental Indicator Set
Post-Event Evaluation and Reporting Protocol

Day 5: Simulation and Legacy Planning

Suggested Visitor-Spend Survey Review Exercise
Suggested Net-Additional-Impact Calculation Simulation
Suggested Venue Legacy Options Appraisal
Suggested Benefit Governance and Indicator Review
Event Impact and Legacy Plan Capstone Exercise

Practical Exercises

The course includes suggested activities that convert event data and stakeholder expectations into accountable impact and legacy decisions.

Suggested activity: define a host economy, baseline, counterfactual, and evidence plan for a sporting event.
Suggested activity: calculate net additional visitor and organizer expenditure after required adjustments.
Suggested activity: compare venue-use and community-benefit options using transparent criteria.
Suggested activity: present an Event Impact and Legacy Plan with owners, indicators, milestones, and evaluation controls.

FAQs

Who is the Economic Impact and Legacy of Major Sporting Events Training Course suitable for?

It suits experienced event, destination, venue, public-investment, tourism, economic-development, and evaluation teams. Participants should already influence event decisions or evidence, because the course does not repeat introductory event operations.

How does sporting-event impact and legacy training differ from general event management?

Sporting-event impact and legacy training concentrates on attribution, net economic change, long-term benefits, venue use, community outcomes, governance, and evaluation, while general event management focuses more broadly on planning and live delivery.

What is net additional economic impact for a major sporting event?

Net additional economic impact is event-attributable external spending retained within a defined host economy after adjustments for activity that would have happened anyway, displaced activity, and spending that leaves the area.

How should a major sporting-event legacy be governed?

A major sporting-event legacy should have defined outcomes, benefit owners, delivery partners, funding, milestones, dependencies, indicators, reporting routes, and escalation decisions that continue beyond event closeout.

Which indicators support post-event legacy evaluation?

Post-event legacy evaluation should select indicators tied to stated objectives across economic, social, environmental, tourism, venue, workforce, supplier, and community outcomes, supported by baselines, data owners, targets, review dates, and documented limitations.

Conclusion

Participants take back an Event Impact and Legacy Plan connecting attribution rules, expenditure evidence, visitor-economy analysis, venue choices, community outcomes, benefit owners, and indicators. The plan improves accountability for investment and long-term outcomes. It also establishes a repeatable basis for monitoring benefits, testing claims, and reporting results after event delivery.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Location	Dates	Duration	Mode	Price
Paris	Week 21, 2027 24 – 28 May 2027	1 Week	Onsite	€5,700
Berlin	Week 21, 2027 24 – 28 May 2027	1 Week	Onsite	€5,700
Vienna	Week 22, 2027 31 May – 4 June 2027	1 Week	Onsite	€5,700
Zanzibar	Week 22, 2027 6 – 10 June 2027	1 Week	Onsite	€5,500
Milan	Week 24, 2027 14 – 18 June 2027	1 Week	Onsite	€5,700
Istanbul	Week 25, 2027 21 – 25 June 2027	1 Week	Onsite	€4,500
Dubai	Week 26, 2027 28 June – 2 July 2027	1 Week	Onsite	€4,500
Nairobi	Week 26, 2027 4 – 8 July 2027	1 Week	Onsite	€4,500
Sharm El-Sheikh	Week 28, 2027 12 – 16 July 2027	1 Week	Onsite	€4,100
Frankfurt	Week 28, 2027 12 – 16 July 2027	1 Week	Onsite	€5,700
Prague	Week 29, 2027 19 – 23 July 2027	1 Week	Onsite	€6,000
Abu Dhabi	Week 29, 2027 19 – 23 July 2027	1 Week	Onsite	€4,700
London	Week 30, 2027 26 – 30 July 2027	1 Week	Onsite	€5,700
Singapore	Week 30, 2027 26 – 30 July 2027	1 Week	Onsite	€5,700
Bangkok	Week 30, 2027 1 – 5 August 2027	1 Week	Onsite	€6,000
Tashkent	Week 30, 2027 1 – 5 August 2027	1 Week	Onsite	€4,500
Lagos	Week 31, 2027 8 – 12 August 2027	1 Week	Onsite	€4,100
Kuala Lumpur	Week 32, 2027 9 – 13 August 2027	1 Week	Onsite	€5,200
Kuwait	Week 32, 2027 15 – 19 August 2027	1 Week	Onsite	€5,500
Amsterdam	Week 33, 2027 16 – 20 August 2027	1 Week	Onsite	€5,700

Frequently asked questions

What does this course cover?

OverviewEconomic Impact and Legacy of Major Sporting Events Training Course is a one-week advanced course for event organizers, destination managers, public planners, venue leaders, tourism teams, and legacy managers who need an Event Impact and Legacy Plan. It separates gross activity from net additional impact and connects visitor-economy evidence with…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

Sporting Event Economic Impact and Legacy Course