Master Sustainable Cultural Heritage Tourism Strategies

Guided with: Kris Endresen's Sustainable Tourism & Cultural Heritage

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Master Sustainable Cultural Heritage Tourism Strategies

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Course Overview:

This course offers an in-depth exploration of how to balance the preservation of cultural heritage with the demands of modern tourism. This course delves into the complexities of the tourism system and its economic impact, highlighting the importance of cultural preservation in tourism. Participants will learn about the significance of cultural tourism attractions and the critical role of tourism impact analysis. The course covers concepts of sustainable tourism, emphasizing the parallels between ecotourism and cultural heritage tourism. Industry responses to sustainable tourism will be examined, along with the vital role of development cooperation in tourism projects. Feasibility studies, tourism policy and planning, institutional issues, and partnerships in sustainable tourism will be key focus areas.

Target Audience:

Tourism Managers
Cultural Heritage Preservationists
Development Cooperation Professionals
policymakers in Tourism
Ecotourism Consultants
Entrepreneurial Coaches in Tourism
Tourism Marketing Managers
Site-level Tourism Planners
Researchers in Cultural Tourism

Targeted Organizational Departments:

Tourism Development Departments
Cultural Heritage Preservation Units
Policy and Planning Divisions
Marketing and Communications
Hospitality Training Units
Financial Planning and Development
Research and Development (R&D) in Tourism
Infrastructure Development Teams

Targeted Industries:

Tourism and Hospitality Industry
Cultural Heritage and Preservation Sectors
Ecotourism Organizations
Development Cooperation Agencies
Policy and Planning Institutions
Marketing and Advertising Agencies in Tourism
Educational Institutions Offering Tourism Management Programs

Course Offerings:

By the end of this course, participants will be able to:

Understand the tourism system and its economic impact.
Implement strategies for cultural preservation in tourism.
Develop cultural tourism attractions and conduct tourism impact analysis.
Apply concepts of sustainable tourism and ecotourism.
Respond to industry challenges in sustainable tourism.
Conduct feasibility studies and formulate tourism projects.
Develop and implement tourism policies and plans.
Address institutional issues and form effective tourism partnerships.
Market sustainable tourism effectively and develop necessary infrastructure.
Secure financing for sustainable tourism projects.
Manage cultural site restoration and site-level planning.
Train in tourism management, certification, and accreditation.
Offer hospitality and entrepreneurial training in tourism.
Utilize information and communication in tourism.
Conduct research and gather information in cultural tourism.

Training Methodology:

This course employs a diverse range of training methodologies to ensure an engaging and effective learning experience. Participants will engage in interactive sessions, including case studies, group work, and hands-on projects. Real-world scenarios and practical examples will be used to illustrate key concepts. Feedback sessions will be conducted regularly to ensure continuous improvement and understanding. The course will also include guest lectures from industry experts, providing valuable insights and professional perspectives. Participants will have access to online resources, workbooks, and templates to aid their learning. This complete approach ensures that participants can apply the knowledge and skills gained to real-world situations, making the training both practical and impactful.

Course Toolbox:

Comprehensive Workbooks
Case Study Materials
Online Resource Access
Checklists and Templates
Project Planning Tools
Marketing Strategy Guides
Financial Planning Resources

Course Agenda:

Day 1: Introduction and Context of Sustainable Cultural Heritage Tourism

Topic 1: Introduction to Sustainable Cultural Heritage Tourism
Topic 2: The Context of Cultural Heritage Tourism
Topic 3: Tourism: System, Economic Impact, and Market
Topic 4: Culture and Its Preservation
Topic 5: Culture as a Tourism Attraction
Topic 6: The Impacts of Tourism
Reflection & Review: Reflect on the importance of understanding the economic impact and preservation of culture within tourism.

Day 2: Concepts and Industry Responses to Sustainable Tourism

Topic 1: Sustainable Tourism: Concepts and Objectives
Topic 2: Ecotourism and Parallels to Cultural Heritage Tourism
Topic 3: Industry Responses to Sustainable Tourism
Topic 4: The Realities of Industry Structure: A Role for Development Cooperation Programs
Topic 5: Feasibility Studies, Project Formulation, and EIAs
Topic 6: Getting the Framework Right: Policy and Planning
Reflection & Review: Review the strategies and responses by the industry towards sustainable tourism and the importance of policy and planning.

Day 3: Achieving Sustainability: Strategies and Institutional Issues

Topic 1: Organizing for Sustainability: Institutional Issues
Topic 2: Partnerships: A Key Component
Topic 3: The Basics: Marketing and Infrastructure Development
Topic 4: Financing: The Funding Necessary for Sustainability
Topic 5: Site Purchase, Restoration, and Preservation
Topic 6: Site-level Planning and Management Techniques
Reflection & Review: Reflect on the strategies for achieving sustainability, focusing on institutional issues and effective partnerships.

Day 4: Advanced Management Techniques in Sustainable Tourism

Topic 1: Advanced Tourism Management Practices
Topic 2: Strategies for Enhancing Visitor Experience
Topic 3: Effective Communication in Tourism
Topic 4: Utilizing Information and Technology in Tourism
Topic 5: Financial Management and Sustainability
Topic 6: Entrepreneurial Strategies in Tourism
Reflection & Review: Reflect on advanced management techniques and discuss practical applications in sustainable cultural heritage tourism.

Day 5: Development Cooperation and Case Studies

Topic 1: Development Cooperation and Tourism: Overview and Selected Agencies
Topic 2: Development Cooperation and Tourism: Some Principles and Lessons Learned
Topic 3: The impacts of cultural tourism in Tana Toraja, Indonesia
Topic 4: List and description of relevant IDB, USAID, and World Bank projects
Topic 5: List and description of relevant projects sponsored by other agencies
Topic 6: Case Study: The Ghana Central Region Project
Reflection & Review: Reflect on the role of development cooperation in sustainable cultural heritage tourism and analyze practical case studies.

How This Course is Different from Other Courses:

This course stands out by offering a complete and integrated approach to sustainable cultural heritage tourism. Unlike other courses, it combines theoretical foundations with practical applications, ensuring participants can directly implement what they learn. The course covers a broad range of topics, from economic impact analysis and cultural preservation to marketing strategies and financing sustainable projects.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center