Master Sustainable Cultural Heritage Tourism Strategies
At a glance
- Duration
- 5 days
- Format
- Classroom
- Cities
- Riyadh, Cairo, Abu Dhabi, London, Cape town, Al Jubail and more
- Next session
- 4 – 8 October 2026, Riyadh
- Average fee
- 5,750 €
Course Overview
This course offers an in-depth exploration of how to balance the preservation of cultural heritage with the demands of modern tourism. This course delves into the complexities of the tourism system and its economic impact, highlighting the importance of cultural preservation in tourism. Participants will learn about the significance of cultural tourism attractions and the critical role of tourism impact analysis. The course covers concepts of sustainable tourism, emphasizing the parallels between ecotourism and cultural heritage tourism. Industry responses to sustainable tourism will be examined, along with the vital role of development cooperation in tourism projects. Feasibility studies, tourism policy and planning, institutional issues, and partnerships in sustainable tourism will be key focus areas.
Target Audience
- Tourism Managers
- Cultural Heritage Preservationists
- Development Cooperation Professionals
- policymakers in Tourism
- Ecotourism Consultants
- Entrepreneurial Coaches in Tourism
- Tourism Marketing Managers
- Site-level Tourism Planners
- Researchers in Cultural Tourism
Targeted Organizational Departments
- Tourism Development Departments
- Cultural Heritage Preservation Units
- Policy and Planning Divisions
- Marketing and Communications
- Hospitality Training Units
- Financial Planning and Development
- Research and Development (R&D) in Tourism
- Infrastructure Development Teams
Targeted Industries
- Tourism and Hospitality Industry
- Cultural Heritage and Preservation Sectors
- Ecotourism Organizations
- Development Cooperation Agencies
- Policy and Planning Institutions
- Marketing and Advertising Agencies in Tourism
- Educational Institutions Offering Tourism Management Programs
Course Offerings
By the end of this course, participants will be able to:
- Understand the tourism system and its economic impact.
- Implement strategies for cultural preservation in tourism.
- Develop cultural tourism attractions and conduct tourism impact analysis.
- Apply concepts of sustainable tourism and ecotourism.
- Respond to industry challenges in sustainable tourism.
- Conduct feasibility studies and formulate tourism projects.
- Develop and implement tourism policies and plans.
- Address institutional issues and form effective tourism partnerships.
- Market sustainable tourism effectively and develop necessary infrastructure.
- Secure financing for sustainable tourism projects.
- Manage cultural site restoration and site-level planning.
- Train in tourism management, certification, and accreditation.
- Offer hospitality and entrepreneurial training in tourism.
- Utilize information and communication in tourism.
- Conduct research and gather information in cultural tourism.
Training Methodology
This course employs a diverse range of training methodologies to ensure an engaging and effective learning experience. Participants will engage in interactive sessions, including case studies, group work, and hands-on projects. Real-world scenarios and practical examples will be used to illustrate key concepts. Feedback sessions will be conducted regularly to ensure continuous improvement and understanding. The course will also include guest lectures from industry experts, providing valuable insights and professional perspectives. Participants will have access to online resources, workbooks, and templates to aid their learning. This complete approach ensures that participants can apply the knowledge and skills gained to real-world situations, making the training both practical and impactful.
Course Toolbox
- Comprehensive Workbooks
- Case Study Materials
- Online Resource Access
- Checklists and Templates
- Project Planning Tools
- Marketing Strategy Guides
- Financial Planning Resources
Course Agenda
Day 1: Introduction and Context of Sustainable Cultural Heritage Tourism
- Topic 1: Introduction to Sustainable Cultural Heritage Tourism
- Topic 2: The Context of Cultural Heritage Tourism
- Topic 3: Tourism: System, Economic Impact, and Market
- Topic 4: Culture and Its Preservation
- Topic 5: Culture as a Tourism Attraction
- Topic 6: The Impacts of Tourism
- Reflection & Review: Reflect on the importance of understanding the economic impact and preservation of culture within tourism.
Day 2: Concepts and Industry Responses to Sustainable Tourism
- Topic 1: Sustainable Tourism: Concepts and Objectives
- Topic 2: Ecotourism and Parallels to Cultural Heritage Tourism
- Topic 3: Industry Responses to Sustainable Tourism
- Topic 4: The Realities of Industry Structure: A Role for Development Cooperation Programs
- Topic 5: Feasibility Studies, Project Formulation, and EIAs
- Topic 6: Getting the Framework Right: Policy and Planning
- Reflection & Review: Review the strategies and responses by the industry towards sustainable tourism and the importance of policy and planning.
Day 3: Achieving Sustainability: Strategies and Institutional Issues
- Topic 1: Organizing for Sustainability: Institutional Issues
- Topic 2: Partnerships: A Key Component
- Topic 3: The Basics: Marketing and Infrastructure Development
- Topic 4: Financing: The Funding Necessary for Sustainability
- Topic 5: Site Purchase, Restoration, and Preservation
- Topic 6: Site-level Planning and Management Techniques
- Reflection & Review: Reflect on the strategies for achieving sustainability, focusing on institutional issues and effective partnerships.
Day 4: Advanced Management Techniques in Sustainable Tourism
- Topic 1: Advanced Tourism Management Practices
- Topic 2: Strategies for Enhancing Visitor Experience
- Topic 3: Effective Communication in Tourism
- Topic 4: Utilizing Information and Technology in Tourism
- Topic 5: Financial Management and Sustainability
- Topic 6: Entrepreneurial Strategies in Tourism
- Reflection & Review: Reflect on advanced management techniques and discuss practical applications in sustainable cultural heritage tourism.
Day 5: Development Cooperation and Case Studies
- Topic 1: Development Cooperation and Tourism: Overview and Selected Agencies
- Topic 2: Development Cooperation and Tourism: Some Principles and Lessons Learned
- Topic 3: The impacts of cultural tourism in Tana Toraja, Indonesia
- Topic 4: List and description of relevant IDB, USAID, and World Bank projects
- Topic 5: List and description of relevant projects sponsored by other agencies
- Topic 6: Case Study: The Ghana Central Region Project
- Reflection & Review: Reflect on the role of development cooperation in sustainable cultural heritage tourism and analyze practical case studies.
How This Course is Different from Other Courses
This course stands out by offering a complete and integrated approach to sustainable cultural heritage tourism. Unlike other courses, it combines theoretical foundations with practical applications, ensuring participants can directly implement what they learn. The course covers a broad range of topics, from economic impact analysis and cultural preservation to marketing strategies and financing sustainable projects.
credits: 5 credit per day
Course Mode: full-time
Provider: Agile Leaders Training Center
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Events for this Course
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Riyadh 4 – 8 October 2026
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Cairo 5 – 9 October 2026
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Abu Dhabi 19 – 23 October 2026
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London 2 – 6 November 2026
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Cape town 15 – 19 November 2026
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Al Jubail 22 – 26 November 2026
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Vienna 30 November – 4 December 2026
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Zanzibar 6 – 10 December 2026
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Lisbon 7 – 11 December 2026
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Dubai 14 – 18 December 2026
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Abu Dhabi 21 – 25 December 2026
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Manama 27 – 31 December 2026
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London 28 December 2026 – 1 January 2027
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Paris 4 – 8 January 2027
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Amman 10 – 14 January 2027
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Cairo 11 – 15 January 2027
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Madrid 18 – 22 January 2027
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Jakarta 18 – 22 January 2027
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Tokyo 25 – 29 January 2027
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Berlin 25 – 29 January 2027
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Kuala Lumpur 1 – 5 February 2027
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Geneva 7 – 11 February 2027
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Bangkok 7 – 11 February 2027
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Casablanca 15 – 19 February 2027
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Munich 15 – 19 February 2027
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Istanbul 22 – 26 February 2027
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Phuket 28 February – 4 March 2027
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Amsterdam 1 – 5 March 2027
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London 8 – 12 March 2027
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Singapore 8 – 12 March 2027
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Bali 14 – 18 March 2027
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Barcelona 15 – 19 March 2027
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Dubai 22 – 26 March 2027
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Madrid 22 – 26 March 2027
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Rome 29 March – 2 April 2027
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Nairobi 4 – 8 April 2027
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Frankfurt 5 – 9 April 2027
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Kuala Lumpur 12 – 16 April 2027
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Prague 12 – 16 April 2027
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Milan 19 – 23 April 2027
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Istanbul 26 – 30 April 2027
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New York 26 – 30 April 2027
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Doha 2 – 6 May 2027
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Marbella 2 – 6 May 2027
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Accra 9 – 13 May 2027
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Chicago 16 – 20 May 2027
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Tashkent 16 – 20 May 2027
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Paris 24 – 28 May 2027
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Nice 24 – 28 May 2027
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Manama 30 May – 3 June 2027
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Sharm El-Sheikh 31 May – 4 June 2027
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Amsterdam 7 – 11 June 2027
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Seoul 7 – 11 June 2027
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Dubai 14 – 18 June 2027
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Barcelona 14 – 18 June 2027
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Milan 21 – 25 June 2027
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London 28 June – 2 July 2027
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Abu Dhabi 28 June – 2 July 2027
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Baku 5 – 9 July 2027
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Athens 5 – 9 July 2027
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Kuwait 11 – 15 July 2027
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Montreux 19 – 23 July 2027
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Johannesburg 25 – 29 July 2027
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Vienna 26 – 30 July 2027
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Langkawi 1 – 5 August 2027
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Trabzon 8 – 12 August 2027
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Porto 9 – 13 August 2027
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Dubai 16 – 20 August 2027
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Amsterdam 23 – 27 August 2027
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Abu Dhabi 23 – 27 August 2027
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Zoom 30 August – 3 September 2027
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Cairo 6 – 10 September 2027
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San Diego 6 – 10 September 2027
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Toronto 12 – 16 September 2027
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Rome 13 – 17 September 2027
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Muscat 26 – 30 September 2027
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Tbilisi 4 – 8 October 2027
| Image | Location | Dates | Duration | Mode | Price | Actions |
|---|---|---|---|---|---|---|
|
|
Kuwait |
Week 27, 2027 11 – 15 July 2027 |
5 Days | Onsite | €5,500 | |
|
|
Montreux |
Week 29, 2027 19 – 23 July 2027 |
5 Days | Onsite | €7,500 | |
|
|
Johannesburg |
Week 29, 2027 25 – 29 July 2027 |
5 Days | Onsite | €4,500 | |
|
|
Vienna |
Week 30, 2027 26 – 30 July 2027 |
5 Days | Onsite | €5,700 | |
|
|
Langkawi |
Week 30, 2027 1 – 5 August 2027 |
5 Days | Onsite | €6,000 | |
|
|
Trabzon |
Week 31, 2027 8 – 12 August 2027 |
5 Days | Onsite | €6,800 | |
|
|
Porto |
Week 32, 2027 9 – 13 August 2027 |
5 Days | Onsite | €5,700 | |
|
|
Dubai |
Week 33, 2027 16 – 20 August 2027 |
5 Days | Onsite | €4,500 | |
|
|
Amsterdam |
Week 34, 2027 23 – 27 August 2027 |
5 Days | Onsite | €5,700 | |
|
|
Abu Dhabi |
Week 34, 2027 23 – 27 August 2027 |
5 Days | Onsite | €4,700 | |
|
|
Zoom |
Week 35, 2027 30 August – 3 September 2027 |
5 Days | Online | €1,500 | |
|
|
Cairo |
Week 36, 2027 6 – 10 September 2027 |
5 Days | Onsite | €4,100 | |
|
|
San Diego |
Week 36, 2027 6 – 10 September 2027 |
5 Days | Onsite | €14,000 | |
|
|
Toronto |
Week 36, 2027 12 – 16 September 2027 |
5 Days | Onsite | €12,000 | |
|
|
Rome |
Week 37, 2027 13 – 17 September 2027 |
5 Days | Onsite | €5,700 | |
|
|
Muscat |
Week 38, 2027 26 – 30 September 2027 |
5 Days | Onsite | €5,700 | |
|
|
Tbilisi |
Week 40, 2027 4 – 8 October 2027 |
5 Days | Onsite | €5,000 |
Frequently asked questions
Are training dates available?
Yes. Available dates and destinations are listed in the course dates section on this page.
How can I register?
Choose an available date on this page and complete the registration form, or send a programme enquiry.
Can I download the course brochure?
Yes. Use the brochure download link provided on this page.
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