Telecom Product Management and Marketing Course

Name: Telecom Product Management and Marketing Training Course
Availability: InStock

Plan telecom products and offers with customer evidence, portfolio discipline, pricing logic, channel readiness, and measurable launch decisions.

Telecom Product Management and Marketing Course

At a glance

Duration: 1 Week
Format: Classroom
Cities: Kuala Lumpur, Casablanca, Cairo, Barcelona, Abu Dhabi, San Diego and more
Next session: 2 – 6 November 2026, Kuala Lumpur
Average fee: 5,750 €

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Telecom Product Management and Marketing Training Course

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Overview

Telecom Product Management and Marketing Training Course is a one-week course for telecom product, marketing, commercial strategy, proposition, customer experience, channel, and service portfolio teams, who leave with a Telecom Product Launch Decision Pack. The course connects telecom customer insight, product strategy, value proposition design, telecom product portfolio governance, pricing and packaging, product lifecycle management, go-to-market planning, channel readiness, campaign measurement, and customer journey decisions. Agile Leaders Training Center presents the course on telecom product management and marketing.

Who Should Attend

Teams responsible for telecom product strategy, offers, and lifecycle decisions
Functions responsible for customer and market insight in communications services
Specialists responsible for propositions, pricing, packaging, and product catalogs
Teams responsible for marketing campaigns, channels, and sales readiness
Functions responsible for customer journeys, experience measures, and commercial performance

The course assumes participants contribute to telecom products, services, marketing, sales channels, or customer experience and leaves out generic consumer marketing, network engineering design, software configuration, and certification preparation.

Departments and Industries

The course supports product and marketing decisions across communications service providers and connected-service businesses.

Product management and portfolio departments
Marketing, brand, and commercial strategy teams
Customer experience and customer insight functions
Sales, retail, digital, and partner channel teams
Mobile, fixed, broadband, and enterprise service businesses
Digital platforms, media, financial technology, and connected-device organizations

Learning Objectives

By the end of this course, participants will be able to:

Analyze telecom customer needs, market signals, and service constraints
Build product strategies and evidence-based value propositions
Evaluate portfolio, lifecycle, pricing, and packaging choices
Apply product catalog and channel readiness controls
Use campaign, sales, journey, and experience measures
Prioritize launch decisions through cross-functional product governance

Course Agenda

Day 1: Telecom Market and Customer Insight

Communications Service Market Context Map
Customer Segment and Needs Evidence Canvas
Telecom Customer Journey and Touchpoint Map
Quality of Service and Quality of Experience Evidence Matrix
Market Opportunity and Service Constraint Register

Day 2: Product Strategy and Value Propositions

Telecom Product Strategy Decision Framework
Customer Problem and Value Proposition Canvas
Product Offering and Service Specification Map
Network, Service, Billing, and Support Feasibility Gate
Product Objectives and Commercial Assumption Log

Day 3: Portfolio, Lifecycle, Pricing, and Packaging

eTOM Product Portfolio Strategy Process Map
Product Lifecycle Investment and Retirement Matrix
Pricing Architecture and Package Design Method
Offer Economics and Sensitivity Scenario Sheet
Product Catalog Readiness and Governance Checklist

Day 4: Go-to-Market and Performance Management

Telecom Go-to-Market Responsibility Map
Channel Readiness and Sales Enablement Checklist
Campaign Objective and Audience Selection Brief
Product, Sales, and Campaign Performance Dashboard
Customer Experience Feedback and Improvement Loop

Day 5: Telecom Product Launch Practice

Customer Insight and Opportunity Diagnosis Exercise
Value Proposition and Feasibility Review Exercise
Portfolio, Pricing, and Package Decision Exercise
Go-to-Market and Performance Review Exercise
Telecom Product Launch Decision Pack Capstone Exercise

Practical Exercises

The course uses suggested activities to practice telecom product management and marketing decisions.

Suggested activity: map customer segments, journeys, service expectations, touchpoints, market signals, and product constraints for a telecom offer.
Suggested activity: build a value proposition, offering structure, feasibility gate, objectives, and commercial assumption log.
Suggested activity: compare portfolio, lifecycle, pricing, packaging, catalog, and channel alternatives using decision evidence.
Suggested activity: assemble launch, campaign, sales, journey, and performance controls into a Telecom Product Launch Decision Pack.

FAQs

Who suits telecom product management and marketing training and what does it assume?

Telecom product management and marketing training suits product, proposition, marketing, commercial, experience, channel, and service portfolio professionals. It assumes exposure to telecom services or commercial operations and does not require network engineering responsibility.

How does telecom product management training differ from general marketing training?

Telecom product management training connects customer demand with service feasibility, product offerings, catalogs, billing, pricing, channels, lifecycle governance, and experience measures. General marketing training applies campaign, brand, and customer methods without this telecom operating context.

How does a telecom value proposition become a product offering?

A telecom value proposition becomes an offering when customer value, service features, eligibility, pricing, package rules, billing treatment, channel information, support requirements, and delivery feasibility are aligned and approved.

What belongs in a telecom product go-to-market plan?

A telecom product go-to-market plan aligns target segments, positioning, offer structure, channels, sales enablement, campaign actions, operational readiness, customer support, launch controls, performance measures, and decision ownership.

How should telecom product performance be measured?

Telecom product performance should combine commercial, channel, usage, service, campaign, journey, and customer-experience evidence. Teams select measures that trace product objectives and support lifecycle, investment, improvement, or retirement decisions.

Conclusion

Participants take a Telecom Product Launch Decision Pack back to work. It connects customer insight, product strategy, value propositions, portfolio choices, lifecycle governance, pricing, packaging, catalog readiness, channels, campaigns, journeys, and performance evidence. It changes disconnected commercial activities into traceable product decisions, coordinated launch actions, measured outcomes, and governed lifecycle choices.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 41-60 of 76 events

Location	Dates	Duration	Mode	Price
Montreux	Week 18, 2027 3 – 7 May 2027	1 Week	Onsite	€7,500
Madrid	Week 19, 2027 10 – 14 May 2027	1 Week	Onsite	€5,700
Bali	Week 19, 2027 16 – 20 May 2027	1 Week	Onsite	€5,700
London	Week 21, 2027 24 – 28 May 2027	1 Week	Onsite	€5,700
Lagos	Week 21, 2027 30 May – 3 June 2027	1 Week	Onsite	€4,100
Zoom	Week 22, 2027 31 May – 4 June 2027	1 Week	Online	€1,500
Amsterdam	Week 23, 2027 7 – 11 June 2027	1 Week	Onsite	€5,700
Dubai	Week 24, 2027 14 – 18 June 2027	1 Week	Onsite	€4,500
Rome	Week 24, 2027 14 – 18 June 2027	1 Week	Onsite	€5,700
Tbilisi	Week 25, 2027 21 – 25 June 2027	1 Week	Onsite	€5,000
Nice	Week 25, 2027 21 – 25 June 2027	1 Week	Onsite	€5,700
Tokyo	Week 26, 2027 28 June – 2 July 2027	1 Week	Onsite	€10,000
Kuala Lumpur	Week 27, 2027 5 – 9 July 2027	1 Week	Onsite	€5,200
Zanzibar	Week 27, 2027 11 – 15 July 2027	1 Week	Onsite	€5,500
Istanbul	Week 29, 2027 19 – 23 July 2027	1 Week	Onsite	€4,500
Abu Dhabi	Week 29, 2027 19 – 23 July 2027	1 Week	Onsite	€4,700
Marbella	Week 29, 2027 25 – 29 July 2027	1 Week	Onsite	€5,700
Milan	Week 30, 2027 26 – 30 July 2027	1 Week	Onsite	€5,700
London	Week 31, 2027 2 – 6 August 2027	1 Week	Onsite	€5,700
Munich	Week 32, 2027 9 – 13 August 2027	1 Week	Onsite	€5,700

Frequently asked questions

What does this course cover?

OverviewTelecom Product Management and Marketing Training Course is a one-week course for telecom product, marketing, commercial strategy, proposition, customer experience, channel, and service portfolio teams, who leave with a Telecom Product Launch Decision Pack. The course connects telecom customer insight, product strategy, value proposition design, t…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

Telecom Product Management and Marketing Course