Advanced Market Research: Process, Data and Methods

Name: The Advanced Market Research Course: Process, Data & Methods
Availability: InStock

Derived from: Springer's A Concise Guide to Market Research

Advanced Market Research: Process, Data and Methods

At a glance

Duration: 5 days
Format: Classroom
Cities: London, Vienna, New York, Langkawi, Zanzibar, Tashkent and more
Next session: 12 – 16 October 2026, London
Average fee: 5,800 €

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The Advanced Market Research Course: Process, Data & Methods

The Advanced Market Research Course: Process, Data & Methods Overview

In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.

Target Audience

Market Analysts
Marketing Strategists
Data Scientists focused on Marketing
Business Development Executives
Consumer Behavior Analysts
Product Managers

Targeted Organizational Departments

Marketing & Strategy
Business Development
Market Research & Analysis
Data Analytics

Targeted Industries

With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.

Course Offerings

By the end of this training course, participants will be able to:

IBM SPSS market analysis
Quantitative & qualitative market analysis techniques
Comprehensive market research guide principles
SPSS statistics for marketing
Advanced market research techniques using SPSS

Training Methodology

A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.

Course Toolbox

Market Research Workbook with SPSS Templates
Comprehensive Market Research Guide e-Book
Access to online resources: tutorials, case studies, & datasets
Checklist: SPSS Market Research Best Practices
SPSS for Marketing Analysis e-manual

Course Agenda

Day 1: Understanding the Basics

Topic 1: Introduction to Market Research
Topic 2: The Nature of Markets
Topic 3: Ethical Considerations in Market Research
Topic 4: Basics of Data Collection
Topic 5: Market Research Tools and Techniques
Reflection & Review: Insights and Key Learnings from Day 1

Day 2: The Process and Types of Data

Topic 1: The Market Research Process
Topic 2: Types of Data: Primary vs. Secondary
Topic 3: Quantitative and Qualitative Data Distinctions
Topic 4: Data Collection Methods
Topic 5: Measurement and Scaling
Reflection & Review: Importance of Structured Research and Data Types

Day 3: Gathering and Describing Data

Topic 1: Accessing and Utilizing Secondary Data
Topic 2: Primary Data Collection Techniques
Topic 3: The Workflow of Data Processing
Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
Topic 5: Basics of Descriptive Statistics
Reflection & Review: Deep Dive into Data Gathering and Description

Day 4: Hypothesis Testing and Regression Analysis

Topic 1: Fundamentals of Hypothesis Testing
Topic 2: Dive into ANOVA
Topic 3: Basics of Regression Analysis
Topic 4: Conducting and Interpreting Regression
Topic 5: Data Requirements for Regression Analysis
Reflection & Review: Exploring Hypothesis and Regression Analysis

Day 5: Advanced Analysis and Recap

Topic 1: Factor Analysis Overview
Topic 2: Principal Components Analysis
Topic 3: Advanced Data Interpretation Techniques
Topic 4: Review of Key Analysis Methods
Topic 5: Market Research Recap and Summary
Reflection & Review: Final Thoughts and Future Learning Goals

How This Course is Different from Other Market Research Courses

At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 61-74 of 74 events

Location	Dates	Duration	Mode	Price
Amsterdam	Week 35, 2027 30 August – 3 September 2027	5 Days	Onsite	€5,700
Frankfurt	Week 35, 2027 30 August – 3 September 2027	5 Days	Onsite	€5,700
Geneva	Week 35, 2027 5 – 9 September 2027	5 Days	Onsite	€6,200
Trabzon	Week 35, 2027 5 – 9 September 2027	5 Days	Onsite	€6,800
Tbilisi	Week 36, 2027 6 – 10 September 2027	5 Days	Onsite	€5,000
Bali	Week 36, 2027 12 – 16 September 2027	5 Days	Onsite	€5,700
Dubai	Week 37, 2027 13 – 17 September 2027	5 Days	Onsite	€4,500
Phuket	Week 37, 2027 19 – 23 September 2027	5 Days	Onsite	€6,000
Singapore	Week 38, 2027 20 – 24 September 2027	5 Days	Onsite	€5,700
Athens	Week 39, 2027 27 September – 1 October 2027	5 Days	Onsite	€6,700
Munich	Week 39, 2027 27 September – 1 October 2027	5 Days	Onsite	€5,700
Lisbon	Week 39, 2027 27 September – 1 October 2027	5 Days	Onsite	€5,700
Chicago	Week 39, 2027 3 – 7 October 2027	5 Days	Onsite	€12,000
Accra	Week 40, 2027 10 – 14 October 2027	5 Days	Onsite	€4,100