The Advanced Market Research Course: Process, Data & Methods Event, 30.Dec.2024

The Advanced Market Research Course: Process, Data & Methods Overview:

In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.

Target Audience:

• Market Analysts
• Marketing Strategists
• Data Scientists focused on Marketing
• Business Development Executives
• Consumer Behavior Analysts
• Product Managers

Targeted Organizational Departments:

• Marketing & Strategy
• Business Development
• Market Research & Analysis
• Data Analytics

Targeted Industries:

With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.

Course Offerings:

By the end of this training course, participants will be able to:

• IBM SPSS market analysis
• Quantitative & qualitative market analysis techniques
• Comprehensive market research guide principles
• SPSS statistics for marketing
• Advanced market research techniques using SPSS

Training Methodology:

A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.

Course Toolbox:

• Market Research Workbook with SPSS Templates
• Comprehensive Market Research Guide e-Book
• Access to online resources: tutorials, case studies, & datasets
• Checklist: SPSS Market Research Best Practices
• SPSS for Marketing Analysis e-manual

Course Agenda:

Day 1: Understanding the Basics

• Topic 1: Introduction to Market Research
• Topic 2: The Nature of Markets
• Topic 3: Ethical Considerations in Market Research
• Topic 4: Basics of Data Collection
• Topic 5: Market Research Tools and Techniques
• Reflection & Review: Insights and Key Learnings from Day 1

Day 2: The Process and Types of Data

• Topic 1: The Market Research Process
• Topic 2: Types of Data: Primary vs. Secondary
• Topic 3: Quantitative and Qualitative Data Distinctions
• Topic 4: Data Collection Methods
• Topic 5: Measurement and Scaling
• Reflection & Review: Importance of Structured Research and Data Types

Day 3: Gathering and Describing Data

• Topic 1: Accessing and Utilizing Secondary Data
• Topic 2: Primary Data Collection Techniques
• Topic 3: The Workflow of Data Processing
• Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
• Topic 5: Basics of Descriptive Statistics
• Reflection & Review: Deep Dive into Data Gathering and Description

Day 4: Hypothesis Testing and Regression Analysis

• Topic 1: Fundamentals of Hypothesis Testing
• Topic 2: Dive into ANOVA
• Topic 3: Basics of Regression Analysis
• Topic 4: Conducting and Interpreting Regression
• Topic 5: Data Requirements for Regression Analysis
• Reflection & Review: Exploring Hypothesis and Regression Analysis

Day 5: Advanced Analysis and Recap

• Topic 1: Factor Analysis Overview
• Topic 2: Principal Components Analysis
• Topic 3: Advanced Data Interpretation Techniques
• Topic 4: Review of Key Analysis Methods
• Topic 5: Market Research Recap and Summary
• Reflection & Review: Final Thoughts and Future Learning Goals

How This Course is Different from Other Market Research Courses:

At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.