Customer Experience Metrics and KPI Course

Build governed customer-experience measures, surveys, dashboards, targets, interpretation rules, and action reviews.
Customer Experience Metrics and KPI Course

At a glance

Duration
5 days
Format
Classroom
Cities
Porto, London, Abu Dhabi, Marbella, Barcelona, Kuala Lumpur and more
Next session
19 – 23 October 2026, Porto
Average fee
5,800 €

Overview

Customer Experience Metrics and KPI Governance Training Course is a five-day professional course for experience, service-quality, analytics, and operations teams who leave with a CX Measurement Architecture and Governance Pack. Participants define measurement questions, select perception and operational indicators, design surveys, check data quality, segment results, build dashboards, set targets, interpret patterns, and run action reviews. The course replaces disconnected scores with a governed measurement system. Agile Leaders Training Center treats customer experience measurement as a decision discipline.

Who Should Attend

  • Teams responsible for customer-experience measurement and reporting
  • Teams responsible for service-quality indicators and improvement evidence
  • Teams responsible for customer surveys, feedback data, and analysis
  • Teams responsible for journey, channel, and operational performance measures
  • Teams responsible for dashboards, targets, KPI ownership, and review meetings

The course assumes participants work with customer or service data and leaves out general KPI strategy, statistical modeling, platform administration, and broad customer-service skills.

Departments and Industries

The course supports departments and industries where customer evidence must guide service and experience decisions.

  • Customer experience, service quality, and customer operations functions
  • Analytics, insights, performance, and transformation teams
  • Marketing, digital channels, contact centers, and product functions
  • Financial services, retail, telecommunications, and hospitality organizations
  • Healthcare, education, utilities, logistics, and professional services

Learning Objectives

By the end of this course, participants will be able to:

  • Analyze measurement questions and build a CX metric architecture
  • Compare satisfaction, effort, advocacy, retention, and operational indicators
  • Apply survey, sampling, data-quality, and segmentation checks
  • Build journey, channel, and dashboard measurement views
  • Evaluate targets, trends, context, and interpretation risks
  • Build KPI ownership, action-review, and governance routines

Course Agenda

Day 1: Measurement Questions and Architecture

  • CX Measurement Question Canvas
  • ISO 10004:2018 Monitoring Process Map
  • Perception and Operational Measure Link
  • Metric Definition and Decision Card
  • CX Measurement Architecture Blueprint

Day 2: Experience Indicators and Journeys

  • Customer Satisfaction Indicator Design
  • Customer Effort Measure Interpretation Guide
  • Advocacy and Recommendation Signal Map
  • Retention and Behavior Indicator Grid
  • Journey Milestone Metric Matrix

Day 3: Surveys, Data Quality, and Segmentation

  • Survey Purpose and Trigger Design
  • Question and Response-Scale Checklist
  • Sampling and Response Bias Screen
  • Data Quality Validation Rules
  • Customer Segment Comparison Table

Day 4: Dashboards, Targets, and Governance

  • Journey and Channel Dashboard Wireframe
  • Metric Target and Threshold Logic
  • Trend and Context Interpretation Guide
  • KPI Ownership and Control Matrix
  • Customer Evidence Action Review Agenda

Day 5: CX Measurement Practice

  • Exercise: Define a Measurement Question and Metric Set
  • Exercise: Diagnose Survey and Data-Quality Risks
  • Exercise: Build a Journey Dashboard View
  • Exercise: Interpret Results and Assign Actions
  • Capstone: CX Measurement Architecture and Governance Pack

Practical Exercises

The course uses banking, retail, healthcare, and utility-service cases to practice customer-experience measurement decisions.

  • Suggested activity: convert a service problem into measurement questions, metric definitions, and decision uses.
  • Suggested activity: review a survey and identify trigger, scale, sampling, bias, and data-quality weaknesses.
  • Suggested activity: connect journey and channel measures with operational indicators in a dashboard wireframe.
  • Suggested activity: facilitate a results review that separates signal, context, interpretation, owner, and action.

FAQs

Who suits customer experience metrics and KPI governance training, and what does it assume?

Experience, service-quality, analytics, operations, and performance teams suit the training; it assumes routine work with customer feedback, service data, or management measures.

How does customer experience metrics training differ from a general KPI course?

Customer experience metrics training specializes in perception, effort, advocacy, journey, channel, survey, and customer-data measures; general KPI courses address organization-wide performance design.

How should teams combine customer experience metrics?

Teams should combine measures only after defining the decision question, customer moment, data source, calculation, context, owner, and action associated with each indicator.

What makes a customer experience dashboard useful?

A useful dashboard shows a limited measure set, definitions, trends, segments, context, targets, data-quality notes, owners, and decisions without hiding variation behind one score.

Conclusion

Participants take back a CX Measurement Architecture and Governance Pack containing metric definitions, survey checks, journey views, dashboard logic, interpretation guides, ownership, and review routines. The pack replaces isolated customer scores with connected evidence and decision rules. It helps teams interpret results consistently and assign traceable improvement actions.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

Showing 21-40 of 74 events
Image Location Dates Duration Mode Price Actions
London London Week 03, 2027
18 – 22 January 2027
5 Days Onsite €5,700
Toronto Toronto Week 03, 2027
24 – 28 January 2027
5 Days Onsite €12,000
Chicago Chicago Week 04, 2027
31 January – 4 February 2027
5 Days Onsite €12,000
Dubai Dubai Week 05, 2027
1 – 5 February 2027
5 Days Onsite €4,500
Cairo Cairo Week 06, 2027
8 – 12 February 2027
5 Days Onsite €4,100
San Diego San Diego Week 06, 2027
8 – 12 February 2027
5 Days Onsite €14,000
Jakarta Jakarta Week 07, 2027
15 – 19 February 2027
5 Days Onsite €5,700
Singapore Singapore Week 08, 2027
22 – 26 February 2027
5 Days Onsite €5,700
Paris Paris Week 09, 2027
1 – 5 March 2027
5 Days Onsite €5,700
Abu Dhabi Abu Dhabi Week 09, 2027
1 – 5 March 2027
5 Days Onsite €4,700
Tokyo Tokyo Week 10, 2027
8 – 12 March 2027
5 Days Onsite €10,000
Rome Rome Week 11, 2027
15 – 19 March 2027
5 Days Onsite €5,700
Munich Munich Week 11, 2027
15 – 19 March 2027
5 Days Onsite €5,700
Kuala Lumpur Kuala Lumpur Week 12, 2027
22 – 26 March 2027
5 Days Onsite €5,200
New York New York Week 12, 2027
22 – 26 March 2027
5 Days Onsite €12,000
Bali Bali Week 12, 2027
28 March – 1 April 2027
5 Days Onsite €5,700
Istanbul Istanbul Week 14, 2027
5 – 9 April 2027
5 Days Onsite €4,500
Montreux Montreux Week 14, 2027
5 – 9 April 2027
5 Days Onsite €7,500
London London Week 15, 2027
12 – 16 April 2027
5 Days Onsite €5,700
Berlin Berlin Week 15, 2027
12 – 16 April 2027
5 Days Onsite €5,700

Frequently asked questions

What does this course cover?

OverviewCustomer Experience Metrics and KPI Governance Training Course is a five-day professional course for experience, service-quality, analytics, and operations teams who leave with a CX Measurement Architecture and Governance Pack. Participants define measurement questions, select perception and operational indicators, design surveys, check data quali…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

This course by city