Customer Experience Metrics and KPI Course

Build governed customer-experience measures, surveys, dashboards, targets, interpretation rules, and action reviews.
Customer Experience Metrics and KPI Course

At a glance

Duration
5 days
Format
Classroom
Cities
Porto, London, Abu Dhabi, Marbella, Barcelona, Kuala Lumpur and more
Next session
19 – 23 October 2026, Porto
Average fee
5,800 €

Overview

Customer Experience Metrics and KPI Governance Training Course is a five-day professional course for experience, service-quality, analytics, and operations teams who leave with a CX Measurement Architecture and Governance Pack. Participants define measurement questions, select perception and operational indicators, design surveys, check data quality, segment results, build dashboards, set targets, interpret patterns, and run action reviews. The course replaces disconnected scores with a governed measurement system. Agile Leaders Training Center treats customer experience measurement as a decision discipline.

Who Should Attend

  • Teams responsible for customer-experience measurement and reporting
  • Teams responsible for service-quality indicators and improvement evidence
  • Teams responsible for customer surveys, feedback data, and analysis
  • Teams responsible for journey, channel, and operational performance measures
  • Teams responsible for dashboards, targets, KPI ownership, and review meetings

The course assumes participants work with customer or service data and leaves out general KPI strategy, statistical modeling, platform administration, and broad customer-service skills.

Departments and Industries

The course supports departments and industries where customer evidence must guide service and experience decisions.

  • Customer experience, service quality, and customer operations functions
  • Analytics, insights, performance, and transformation teams
  • Marketing, digital channels, contact centers, and product functions
  • Financial services, retail, telecommunications, and hospitality organizations
  • Healthcare, education, utilities, logistics, and professional services

Learning Objectives

By the end of this course, participants will be able to:

  • Analyze measurement questions and build a CX metric architecture
  • Compare satisfaction, effort, advocacy, retention, and operational indicators
  • Apply survey, sampling, data-quality, and segmentation checks
  • Build journey, channel, and dashboard measurement views
  • Evaluate targets, trends, context, and interpretation risks
  • Build KPI ownership, action-review, and governance routines

Course Agenda

Day 1: Measurement Questions and Architecture

  • CX Measurement Question Canvas
  • ISO 10004:2018 Monitoring Process Map
  • Perception and Operational Measure Link
  • Metric Definition and Decision Card
  • CX Measurement Architecture Blueprint

Day 2: Experience Indicators and Journeys

  • Customer Satisfaction Indicator Design
  • Customer Effort Measure Interpretation Guide
  • Advocacy and Recommendation Signal Map
  • Retention and Behavior Indicator Grid
  • Journey Milestone Metric Matrix

Day 3: Surveys, Data Quality, and Segmentation

  • Survey Purpose and Trigger Design
  • Question and Response-Scale Checklist
  • Sampling and Response Bias Screen
  • Data Quality Validation Rules
  • Customer Segment Comparison Table

Day 4: Dashboards, Targets, and Governance

  • Journey and Channel Dashboard Wireframe
  • Metric Target and Threshold Logic
  • Trend and Context Interpretation Guide
  • KPI Ownership and Control Matrix
  • Customer Evidence Action Review Agenda

Day 5: CX Measurement Practice

  • Exercise: Define a Measurement Question and Metric Set
  • Exercise: Diagnose Survey and Data-Quality Risks
  • Exercise: Build a Journey Dashboard View
  • Exercise: Interpret Results and Assign Actions
  • Capstone: CX Measurement Architecture and Governance Pack

Practical Exercises

The course uses banking, retail, healthcare, and utility-service cases to practice customer-experience measurement decisions.

  • Suggested activity: convert a service problem into measurement questions, metric definitions, and decision uses.
  • Suggested activity: review a survey and identify trigger, scale, sampling, bias, and data-quality weaknesses.
  • Suggested activity: connect journey and channel measures with operational indicators in a dashboard wireframe.
  • Suggested activity: facilitate a results review that separates signal, context, interpretation, owner, and action.

FAQs

Who suits customer experience metrics and KPI governance training, and what does it assume?

Experience, service-quality, analytics, operations, and performance teams suit the training; it assumes routine work with customer feedback, service data, or management measures.

How does customer experience metrics training differ from a general KPI course?

Customer experience metrics training specializes in perception, effort, advocacy, journey, channel, survey, and customer-data measures; general KPI courses address organization-wide performance design.

How should teams combine customer experience metrics?

Teams should combine measures only after defining the decision question, customer moment, data source, calculation, context, owner, and action associated with each indicator.

What makes a customer experience dashboard useful?

A useful dashboard shows a limited measure set, definitions, trends, segments, context, targets, data-quality notes, owners, and decisions without hiding variation behind one score.

Conclusion

Participants take back a CX Measurement Architecture and Governance Pack containing metric definitions, survey checks, journey views, dashboard logic, interpretation guides, ownership, and review routines. The pack replaces isolated customer scores with connected evidence and decision rules. It helps teams interpret results consistently and assign traceable improvement actions.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

Showing 61-74 of 74 events
Image Location Dates Duration Mode Price Actions
Nice Nice Week 31, 2027
2 – 6 August 2027
5 Days Onsite €5,700
Accra Accra Week 31, 2027
8 – 12 August 2027
5 Days Onsite €4,100
Abu Dhabi Abu Dhabi Week 33, 2027
16 – 20 August 2027
5 Days Onsite €4,700
Manama Manama Week 33, 2027
22 – 26 August 2027
5 Days Onsite €4,700
Cairo Cairo Week 34, 2027
23 – 27 August 2027
5 Days Onsite €4,100
Tashkent Tashkent Week 34, 2027
29 August – 2 September 2027
5 Days Onsite €4,500
Amman Amman Week 35, 2027
5 – 9 September 2027
5 Days Onsite €4,100
Madrid Madrid Week 37, 2027
13 – 17 September 2027
5 Days Onsite €5,700
Bangkok Bangkok Week 37, 2027
19 – 23 September 2027
5 Days Onsite €6,000
Trabzon Trabzon Week 38, 2027
26 – 30 September 2027
5 Days Onsite €6,800
Amsterdam Amsterdam Week 39, 2027
27 September – 1 October 2027
5 Days Onsite €5,700
Langkawi Langkawi Week 39, 2027
3 – 7 October 2027
5 Days Onsite €6,000
Lisbon Lisbon Week 41, 2027
11 – 15 October 2027
5 Days Onsite €5,700
Phuket Phuket Week 41, 2027
17 – 21 October 2027
5 Days Onsite €6,000

Frequently asked questions

What does this course cover?

OverviewCustomer Experience Metrics and KPI Governance Training Course is a five-day professional course for experience, service-quality, analytics, and operations teams who leave with a CX Measurement Architecture and Governance Pack. Participants define measurement questions, select perception and operational indicators, design surveys, check data quali…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

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