New Product Business Case Development Course

Name: New Product Business Case Development Training Course
Availability: InStock

Turn market, customer, financial, capability, and risk evidence into a decision-ready case for proposed product investment.

New Product Business Case Development Course

At a glance

Duration: 1 Week
Format: Classroom
Cities: Cape town, Dubai, Porto, Bali, Barcelona, Vienna and more
Next session: 8 – 12 November 2026, Cape town
Average fee: 5,750 €

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New Product Business Case Development Training Course

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Overview

New Product Business Case Development Training Course is a one-week practitioner course for product, marketing, innovation, finance, and R&D professionals who leave with a New Product Business Case and Approval Pack. Participants connect new product investment appraisal, market opportunity analysis, customer evidence, options appraisal, financial scenarios, product risk analysis, and executive approval planning. Cases from technology services and manufacturing make assumptions and decision gates traceable. Agile Leaders Training Center develops new product business case capability.

Who Should Attend

Teams responsible for evaluating proposed products and development gates
Functions responsible for market evidence, customer needs, and competitor analysis
Finance teams responsible for investment estimates, scenarios, and affordability
Innovation and R&D teams responsible for technical feasibility and resource needs
Executives responsible for reviewing and approving product investments

The course assumes participants contribute to product proposals or investment decisions and leaves out startup formation, detailed product delivery, specialist accounting, and generic business writing.

Departments and Industries

The course supports departments and industries where new product investment decisions require traceable market, financial, operational, and risk evidence.

Product management, innovation, strategy, and business development functions
Marketing research, customer insight, finance, and planning teams
Technology, software, and professional-services organizations
Manufacturing, consumer products, and industrial-equipment enterprises
Healthcare services, logistics, and energy businesses

Learning Objectives

By the end of this course, participants will be able to:

Analyze product need, strategic fit, and decision-gate evidence.
Build market, customer, and competitor evidence maps.
Compare development options through critical success factors.
Evaluate investment, affordability, sensitivity, and opportunity cost.
Prioritize product risks, contingencies, and capability responses.
Build and defend a decision-ready product business case.

Course Agenda

Day 1: Frame the Product Decision

New Product Development Gate and Evidence Map
Product Need and Strategic Fit Statement
Business-as-Usual Baseline and Case-for-Change Canvas
Product Objective and Critical Success Factor Register
Business Case Assumption and Evidence Log

Day 2: Validate the Market Case

Market Opportunity Scope and Demand Evidence Sheet
Customer Requirement and Buying-Criteria Map
Competitor Response and Substitute Product Matrix
Price, Value, and Willingness-to-Pay Hypothesis
Market Feasibility Finding and Confidence Scale

Day 3: Appraise Product Options

Longlist Generation and Do-Nothing Option Method
Critical Success Factor Options Filter
Shortlist Cost, Benefit, and Trade-Off Matrix
Internal Capability and Resource Constraint Assessment
Preferred Product Option Recommendation Record

Day 4: Build the Investment Case

Development Investment and Operating Cost Model
Revenue, Margin, and Affordability Scenario Sheet
Sensitivity and Switching-Value Analysis
Product Risk, Contingency, and Opportunity-Cost Register
Business Case Architecture and Executive Approval Plan

Day 5: Practice Product Approval

Suggested Exercise: Audit a Product Evidence Log
Suggested Exercise: Challenge a Market Feasibility Finding
Suggested Exercise: Defend a Preferred Product Option
Suggested Exercise: Present Investment Scenarios and Risks
Capstone Exercise: New Product Business Case and Approval Pack

Practical Exercises

The course uses suggested activities to connect product evidence with investment and approval decisions.

Suggested activity: test a software-service concept against customer evidence, substitutes, price hypotheses, and decision criteria.
Suggested activity: compare manufacturing product options through costs, benefits, capability constraints, and opportunity cost.
Suggested activity: stress-test revenue, margin, and investment assumptions with sensitivity and contingency scenarios.
Suggested activity: present an executive recommendation and respond to an approval-panel challenge.

FAQs

Who suits new product business case development training, and what does it assume?

New product business case development training suits professionals who contribute market, technical, financial, or approval evidence. It assumes familiarity with a proposed product or investment decision, not specialist accounting expertise.

How does a new product business case course differ from general product management training?

A new product business case course concentrates on evidence, option appraisal, investment justification, risk, and approval. General product management training covers broader lifecycle responsibilities such as roadmaps, backlogs, delivery, adoption, and ongoing performance.

What evidence belongs in a new product business case?

A new product business case should connect strategic need, market demand, customer requirements, competitor response, price and value, capabilities, options, costs, benefits, risks, affordability, and delivery arrangements to a reviewable recommendation.

How should product options be compared in an investment case?

Product options should be compared against agreed objectives and critical success factors, including a baseline or do-nothing option. Shortlisted choices then require consistent assessment of costs, benefits, risks, constraints, affordability, and achievability.

How is uncertainty handled in new product investment appraisal?

Uncertainty is handled by documenting assumptions, evidence quality, ranges, sensitivity tests, switching values, risk ownership, contingencies, and decision conditions. Reviewers can then see which changes would alter the recommendation.

Conclusion

Participants take back a New Product Business Case and Approval Pack. It combines the evidence log, market case, option appraisal, financial scenarios, capability assessment, risk register, document structure, and approval plan. The pack changes disconnected product claims into a traceable recommendation that decision makers can challenge, approve, defer, or reject.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 61-76 of 76 events

Location	Dates	Duration	Mode	Price
Geneva	Week 34, 2027 29 August – 2 September 2027	1 Week	Onsite	€6,200
Muscat	Week 35, 2027 5 – 9 September 2027	1 Week	Onsite	€5,700
Cairo	Week 36, 2027 6 – 10 September 2027	1 Week	Onsite	€4,100
Paris	Week 37, 2027 13 – 17 September 2027	1 Week	Onsite	€5,700
Bangkok	Week 37, 2027 19 – 23 September 2027	1 Week	Onsite	€6,000
Abu Dhabi	Week 38, 2027 20 – 24 September 2027	1 Week	Onsite	€4,700
London	Week 39, 2027 27 September – 1 October 2027	1 Week	Onsite	€5,700
Madrid	Week 40, 2027 4 – 8 October 2027	1 Week	Onsite	€5,700
Rome	Week 41, 2027 11 – 15 October 2027	1 Week	Onsite	€5,700
Phuket	Week 41, 2027 17 – 21 October 2027	1 Week	Onsite	€6,000
San Diego	Week 42, 2027 18 – 22 October 2027	1 Week	Onsite	€14,000
Casablanca	Week 43, 2027 25 – 29 October 2027	1 Week	Onsite	€4,100
Frankfurt	Week 43, 2027 25 – 29 October 2027	1 Week	Onsite	€5,700
Johannesburg	Week 43, 2027 31 October – 4 November 2027	1 Week	Onsite	€4,500
Amsterdam	Week 44, 2027 1 – 5 November 2027	1 Week	Onsite	€5,700
Istanbul	Week 45, 2027 8 – 12 November 2027	1 Week	Onsite	€4,500

Frequently asked questions

What does this course cover?

OverviewNew Product Business Case Development Training Course is a one-week practitioner course for product, marketing, innovation, finance, and R&D professionals who leave with a New Product Business Case and Approval Pack. Participants connect new product investment appraisal, market opportunity analysis, customer evidence, options appraisal, financial…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

New Product Business Case Development Course