Porter Five Forces Competitive Analysis Course
At a glance
- Duration
- 5 days
- Format
- Classroom
- Cities
- Abu Dhabi, Bangkok, Trabzon, Marbella, London, Barcelona and more
- Next session
- 12 – 16 October 2026, Abu Dhabi
- Average fee
- 5,800 €
Overview
Porter Five Forces Market and Competitive Analysis Training Course is a five-day professional course for market-facing decision makers who leave with an Industry Forces Analysis Pack. Participants define industry boundaries, collect evidence, assess rivalry, buyer power, supplier power, substitutes, and entry threats, and connect force intensity to competitive choices. The course solves unsupported market judgments through traceable analysis, rating criteria, and scenario testing. Agile Leaders Training Center applies Porter Five Forces to market decisions.
Who Should Attend
- Teams responsible for assessing market structure and competitive pressure
- Teams responsible for business-development and market-entry recommendations
- Teams responsible for product positioning and portfolio choices
- Teams responsible for investment screening and commercial due diligence
- Teams responsible for strategic planning and market intelligence
The course assumes participants can interpret basic market evidence and leaves out full strategic-plan implementation, company valuation, and business-analysis requirements management.
Departments and Industries
The course supports departments and industries that evaluate market attractiveness and competitive positioning.
- Strategy, business development, and corporate planning
- Product management, marketing, and market intelligence
- Investment, finance, and commercial due diligence
- Technology, manufacturing, and professional services
- Healthcare, logistics, retail, and energy businesses
Learning Objectives
By the end of this course, participants will be able to:
- Apply Porter Five Forces to a defined industry
- Analyze evidence for each competitive force
- Evaluate force intensity using explicit criteria
- Compare industry structures across scenarios
- Diagnose profit pressure and positioning implications
- Build an evidence-based competitive response brief
Course Agenda
Day 1: Industry Scope and Evidence
- Industry Boundary Definition Canvas
- Product and Geographic Scope Test
- Value Chain Actor Map
- Market Evidence Source Register
- Five Forces Assumption Log
Day 2: Entry, Suppliers, and Buyers
- New Entrant Barrier Assessment Grid
- Economies and Switching Cost Evidence Sheet
- Supplier Concentration and Dependency Matrix
- Buyer Concentration and Leverage Matrix
- Backward and Forward Integration Test
Day 3: Substitutes and Rivalry
- Substitute Need and Price-Performance Map
- Switching Propensity Evaluation Guide
- Competitor Structure and Commitment Profile
- Rivalry Driver Intensity Scorecard
- Exit Barrier and Capacity Pressure Review
Day 4: Synthesis and Strategic Implications
- Five Forces Heat Map
- Industry Attractiveness Evidence Matrix
- Profit Pressure Cause-and-Effect Map
- Competitive Positioning Option Screen
- Force Change Scenario Table
Day 5: Five Forces Analysis Practice
- Exercise: Define an Industry and Evidence Base
- Exercise: Rate Entry, Supplier, and Buyer Forces
- Exercise: Test Substitutes and Rivalry Drivers
- Exercise: Compare Force Scenarios and Implications
- Capstone: Industry Forces Analysis Pack
Practical Exercises
The course uses suggested activities drawn from technology, manufacturing, healthcare, and logistics markets.
- Suggested activity: define a contested market and document inclusions, exclusions, and evidence gaps.
- Suggested activity: rate each force and challenge ratings through an evidence-review exchange.
- Suggested activity: compare a current industry structure with an entry, regulation, or technology scenario.
- Suggested activity: convert force findings into a concise competitive-response brief.
FAQs
Who suits Porter Five Forces market and competitive analysis training, and what does it assume?
Professionals who assess markets, products, investments, or growth choices suit the training; it assumes access to basic market evidence and familiarity with business decisions.
How does Porter Five Forces analysis differ from competitor analysis?
Porter Five Forces analysis examines industry-wide profit pressures from rivals, buyers, suppliers, entrants, and substitutes; competitor analysis profiles particular firms, their capabilities, and their likely moves.
How should an industry boundary be defined for Porter Five Forces analysis?
An industry boundary should specify the customer need, product or service scope, geography, value-chain level, and relevant time horizon before force evidence is collected.
How are Porter Five Forces ratings supported by evidence?
Ratings are supported by documented drivers such as concentration, switching costs, differentiation, entry barriers, capacity, growth, substitute performance, integration options, and verified market observations.
Conclusion
Participants take back an Industry Forces Analysis Pack containing a boundary canvas, evidence register, force scorecards, a heat map, scenario table, and response brief. It changes competitive discussion from opinion into traceable industry analysis. The pack supports repeatable market comparisons and clearer positioning decisions without replacing broader strategy work.
credits: 5 credit per day
Course Mode: full-time
Provider: Agile Leaders Training Center
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Events for this Course
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Abu Dhabi 12 – 16 October 2026
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Bangkok 18 – 22 October 2026
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Trabzon 18 – 22 October 2026
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Marbella 25 – 29 October 2026
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London 26 – 30 October 2026
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Barcelona 2 – 6 November 2026
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Athens 2 – 6 November 2026
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Dubai 9 – 13 November 2026
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Bali 15 – 19 November 2026
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Toronto 15 – 19 November 2026
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Accra 22 – 26 November 2026
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Tokyo 30 November – 4 December 2026
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Manama 6 – 10 December 2026
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Kuala Lumpur 14 – 18 December 2026
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Abu Dhabi 14 – 18 December 2026
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London 21 – 25 December 2026
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Madrid 28 December 2026 – 1 January 2027
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Istanbul 4 – 8 January 2027
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Lisbon 4 – 8 January 2027
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Manama 10 – 14 January 2027
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Rome 18 – 22 January 2027
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Seoul 18 – 22 January 2027
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Amsterdam 25 – 29 January 2027
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Paris 1 – 5 February 2027
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London 8 – 12 February 2027
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Dubai 15 – 19 February 2027
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Nice 15 – 19 February 2027
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Vienna 22 – 26 February 2027
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Cairo 1 – 5 March 2027
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Barcelona 8 – 12 March 2027
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Munich 8 – 12 March 2027
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Madrid 15 – 19 March 2027
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Frankfurt 15 – 19 March 2027
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Amman 21 – 25 March 2027
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Jakarta 29 March – 2 April 2027
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Montreux 29 March – 2 April 2027
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Amsterdam 5 – 9 April 2027
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Phuket 11 – 15 April 2027
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Zoom 19 – 23 April 2027
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Berlin 19 – 23 April 2027
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Paris 26 – 30 April 2027
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New York 26 – 30 April 2027
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Vienna 3 – 7 May 2027
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Abu Dhabi 3 – 7 May 2027
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Cairo 24 – 28 May 2027
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Dubai 31 May – 4 June 2027
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Zanzibar 6 – 10 June 2027
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Singapore 7 – 11 June 2027
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Cape town 20 – 24 June 2027
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Prague 21 – 25 June 2027
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Langkawi 27 June – 1 July 2027
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Abu Dhabi 28 June – 2 July 2027
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Geneva 4 – 8 July 2027
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Casablanca 12 – 16 July 2027
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Doha 18 – 22 July 2027
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Johannesburg 18 – 22 July 2027
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Baku 26 – 30 July 2027
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Dubai 2 – 6 August 2027
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Milan 9 – 13 August 2027
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Istanbul 16 – 20 August 2027
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San Diego 16 – 20 August 2027
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Nairobi 22 – 26 August 2027
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London 30 August – 3 September 2027
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Rome 6 – 10 September 2027
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Porto 6 – 10 September 2027
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Muscat 12 – 16 September 2027
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Sharm El-Sheikh 13 – 17 September 2027
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Tashkent 19 – 23 September 2027
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Amsterdam 20 – 24 September 2027
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Tbilisi 27 September – 1 October 2027
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Chicago 3 – 7 October 2027
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Kuala Lumpur 4 – 8 October 2027
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Kuwait 10 – 14 October 2027
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Milan 11 – 15 October 2027
| Image | Location | Dates | Duration | Mode | Price | Actions |
|---|---|---|---|---|---|---|
|
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Paris |
Week 17, 2027 26 – 30 April 2027 |
5 Days | Onsite | €5,700 | |
|
|
New York |
Week 17, 2027 26 – 30 April 2027 |
5 Days | Onsite | €12,000 | |
|
|
Vienna |
Week 18, 2027 3 – 7 May 2027 |
5 Days | Onsite | €5,700 | |
|
|
Abu Dhabi |
Week 18, 2027 3 – 7 May 2027 |
5 Days | Onsite | €4,700 | |
|
|
Cairo |
Week 21, 2027 24 – 28 May 2027 |
5 Days | Onsite | €4,100 | |
|
|
Dubai |
Week 22, 2027 31 May – 4 June 2027 |
5 Days | Onsite | €4,500 | |
|
|
Zanzibar |
Week 22, 2027 6 – 10 June 2027 |
5 Days | Onsite | €5,500 | |
|
|
Singapore |
Week 23, 2027 7 – 11 June 2027 |
5 Days | Onsite | €5,700 | |
|
|
Cape town |
Week 24, 2027 20 – 24 June 2027 |
5 Days | Onsite | €4,500 | |
|
|
Prague |
Week 25, 2027 21 – 25 June 2027 |
5 Days | Onsite | €6,000 | |
|
|
Langkawi |
Week 25, 2027 27 June – 1 July 2027 |
5 Days | Onsite | €6,000 | |
|
|
Abu Dhabi |
Week 26, 2027 28 June – 2 July 2027 |
5 Days | Onsite | €4,700 | |
|
|
Geneva |
Week 26, 2027 4 – 8 July 2027 |
5 Days | Onsite | €6,200 | |
|
|
Casablanca |
Week 28, 2027 12 – 16 July 2027 |
5 Days | Onsite | €4,100 | |
|
|
Doha |
Week 28, 2027 18 – 22 July 2027 |
5 Days | Onsite | €5,500 | |
|
|
Johannesburg |
Week 28, 2027 18 – 22 July 2027 |
5 Days | Onsite | €4,500 | |
|
|
Baku |
Week 30, 2027 26 – 30 July 2027 |
5 Days | Onsite | €5,000 | |
|
|
Dubai |
Week 31, 2027 2 – 6 August 2027 |
5 Days | Onsite | €4,500 | |
|
|
Milan |
Week 32, 2027 9 – 13 August 2027 |
5 Days | Onsite | €5,700 | |
|
|
Istanbul |
Week 33, 2027 16 – 20 August 2027 |
5 Days | Onsite | €4,500 |
Frequently asked questions
What does this course cover?
OverviewPorter Five Forces Market and Competitive Analysis Training Course is a five-day professional course for market-facing decision makers who leave with an Industry Forces Analysis Pack. Participants define industry boundaries, collect evidence, assess rivalry, buyer power, supplier power, substitutes, and entry threats, and connect force intensity t…
Are training dates available?
Yes. Available dates and destinations are listed in the course dates section on this page.
How can I register?
Choose an available date on this page and complete the registration form, or send a programme enquiry.
Can I download the course brochure?
Yes. Use the brochure download link provided on this page.
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