Telecom Customer Value Management and Pricing Course

Name: Telecom Customer Value Management and Pricing Training Course
Availability: InStock

Turn customer insight into telecom tariffs, bundles, retention actions and pricing decisions with traceable commercial controls.

Telecom Customer Value Management and Pricing Course

At a glance

Duration: 1 Week
Format: Classroom
Cities: Cairo, Vienna, Bali, Sharm El-Sheikh, London, Berlin and more
Next session: 2 – 6 November 2026, Cairo
Average fee: 5,750 €

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Telecom Customer Value Management and Pricing Training Course

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Overview

Telecom Customer Value Management and Pricing Training Course is a one-week course for telecommunications pricing managers, customer value managers, commercial analysts, product managers, revenue managers and customer analytics teams, who leave with a Telecom Value and Pricing Plan. The course connects customer value management, telecom pricing strategy, customer segmentation, tariff and bundle design, retention economics and customer lifetime value. Participants turn customer evidence into controlled offers, tests and performance decisions. Agile Leaders Training Center develops practical telecom value and pricing capability.

Who Should Attend

Teams responsible for customer value models and commercial insights
Teams responsible for tariffs, bundles and offer economics
Teams responsible for product portfolios and revenue performance
Teams responsible for churn analysis and retention actions
Teams responsible for customer analytics and campaign measurement

The course assumes participants contribute to telecom commercial decisions and leaves out country-specific regulation, certification preparation and advanced econometric coding.

Departments and Industries

The course supports departments and industries that design recurring-service offers, manage customer value and govern price decisions.

Telecommunications commercial and marketing functions
Product, revenue and pricing management
Customer analytics and experience management
Digital subscription and media services
Utilities, financial services and other recurring-service businesses

Learning Objectives

By the end of this course, participants will be able to:

Analyze customer value drivers and segment economics
Apply willingness-to-pay and price elasticity methods
Build tariffs, bundles and value propositions
Evaluate churn, retention and lifetime value tradeoffs
Use campaign tests and pricing performance dashboards
Build a governed telecom value and pricing plan

Course Agenda

Day 1: Customer Value Foundations

Customer Value Driver Map and Evidence Register
Customer Lifecycle and Journey Value Model
Behavioral Needs and Usage Segmentation Matrix
Segment Profitability and Contribution Analysis
Customer Value Management Decision Framework

Day 2: Price and Demand Analysis

Willingness-to-Pay Research Question Set
Price Elasticity Scenario Analysis
Reference Price and Perceived Value Assessment
Competitor Offer Comparison Grid
Price Corridor and Decision Threshold Method

Day 3: Tariffs, Bundles and Offers

Tariff Architecture and Charging Logic Canvas
Convergent Bundle Design Matrix
Segment Value Proposition Builder
Offer Economics and Margin Bridge
Offer Portfolio Cannibalization Check

Day 4: Retention, Testing and Governance

Churn Driver and Save-Action Prioritization Model
Customer Lifetime Value Calculation Sheet
Campaign Test-and-Learn Design Card
Pricing Governance Roles and Approval Map
ARPU Retention and Value Performance Dashboard

Day 5: Telecom Value and Pricing Practice

Exercise: Diagnose Segment Value and Price Response
Exercise: Build a Tariff and Bundle Architecture
Exercise: Evaluate Retention and Lifetime Value Choices
Exercise: Present a Governed Pricing Decision
Capstone: Telecom Value and Pricing Plan

Practical Exercises

Suggested activities use mobile, broadband, digital subscription and recurring-service scenarios.

Suggested activity: convert usage, needs and contribution evidence into actionable customer segments
Suggested activity: compare willingness-to-pay evidence and elasticity scenarios before setting a price corridor
Suggested activity: design a bundle and test its margin, cannibalization and retention implications
Suggested activity: assemble governance decisions, campaign measures and dashboard indicators into a value plan

FAQs

Who should take telecom customer value management and pricing training, and what does it assume?

Telecom customer value management and pricing training suits teams that contribute to segmentation, offers, revenue, retention or analytics and can interpret basic customer and commercial data.

How does telecom customer value management differ from general pricing training?

Telecom customer value management links pricing with lifecycle behavior, usage segments, tariff structures, bundles, churn and recurring customer economics; general pricing training applies broader methods across products and industries.

How does customer segmentation support telecom pricing strategy?

Customer segmentation supports telecom pricing strategy by grouping customers through needs, usage, value and response patterns so teams can align propositions, price corridors and retention actions with evidence.

How are price elasticity and willingness to pay used in telecom offer design?

Price elasticity and willingness to pay provide different evidence: elasticity tests demand response to price changes, while willingness-to-pay research helps define perceived value and acceptable price ranges.

Which measures belong on a telecom customer value dashboard?

A telecom customer value dashboard can combine ARPU, margin, churn, retention, offer uptake, campaign response, customer lifetime value and decision assumptions so teams can monitor both immediate and lifecycle effects.

Conclusion

Participants take back a Telecom Value and Pricing Plan containing segment evidence, price scenarios, tariff and bundle choices, retention economics, test designs, governance decisions and performance measures. The plan makes commercial assumptions and customer tradeoffs visible. It helps pricing, product, revenue and analytics teams coordinate repeatable decisions across the customer lifecycle.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

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Showing 1-20 of 76 events

Location	Dates	Duration	Mode	Price
Cairo	Week 45, 2026 2 – 6 November 2026	1 Week	Onsite	€4,100
Vienna	Week 46, 2026 9 – 13 November 2026	1 Week	Onsite	€5,700
Bali	Week 47, 2026 22 – 26 November 2026	1 Week	Onsite	€5,700
Sharm El-Sheikh	Week 48, 2026 23 – 27 November 2026	1 Week	Onsite	€4,100
London	Week 49, 2026 30 November – 4 December 2026	1 Week	Onsite	€5,700
Berlin	Week 49, 2026 30 November – 4 December 2026	1 Week	Onsite	€5,700
Trabzon	Week 49, 2026 6 – 10 December 2026	1 Week	Onsite	€6,800
Rome	Week 50, 2026 7 – 11 December 2026	1 Week	Onsite	€5,700
Cape town	Week 50, 2026 13 – 17 December 2026	1 Week	Onsite	€4,500
Amsterdam	Week 51, 2026 14 – 18 December 2026	1 Week	Onsite	€5,700
Abu Dhabi	Week 52, 2026 21 – 25 December 2026	1 Week	Onsite	€4,700
Baku	Week 53, 2026 28 December 2026 – 1 January 2027	1 Week	Onsite	€5,000
Johannesburg	Week 53, 2027 3 – 7 January 2027	1 Week	Onsite	€4,500
New York	Week 02, 2027 11 – 15 January 2027	1 Week	Onsite	€12,000
Casablanca	Week 03, 2027 18 – 22 January 2027	1 Week	Onsite	€4,100
London	Week 04, 2027 25 – 29 January 2027	1 Week	Onsite	€5,700
Frankfurt	Week 04, 2027 25 – 29 January 2027	1 Week	Onsite	€5,700
Langkawi	Week 04, 2027 31 January – 4 February 2027	1 Week	Onsite	€6,000
Amman	Week 05, 2027 7 – 11 February 2027	1 Week	Onsite	€4,100
Vienna	Week 07, 2027 15 – 19 February 2027	1 Week	Onsite	€5,700

Frequently asked questions

What does this course cover?

OverviewTelecom Customer Value Management and Pricing Training Course is a one-week course for telecommunications pricing managers, customer value managers, commercial analysts, product managers, revenue managers and customer analytics teams, who leave with a Telecom Value and Pricing Plan. The course connects customer value management, telecom pricing st…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

Telecom Customer Value Management and Pricing Course