The Advanced Market Research Course: Process, Data & Methods Overview:
In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.
Target Audience:
- Market Analysts
- Marketing Strategists
- Data Scientists focused on Marketing
- Business Development Executives
- Consumer Behavior Analysts
- Product Managers
Targeted Organizational Departments:
- Marketing & Strategy
- Business Development
- Market Research & Analysis
- Data Analytics
Targeted Industries:
With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.
Course Offerings:
By the end of this training course, participants will be able to:
- IBM SPSS market analysis
- Quantitative & qualitative market analysis techniques
- Comprehensive market research guide principles
- SPSS statistics for marketing
- Advanced market research techniques using SPSS
Training Methodology:
A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.
- Market Research Workbook with SPSS Templates
- Comprehensive Market Research Guide e-Book
- Access to online resources: tutorials, case studies, & datasets
- Checklist: SPSS Market Research Best Practices
- SPSS for Marketing Analysis e-manual
Course Agenda:
Day 1: Understanding the Basics
- Topic 1: Introduction to Market Research
- Topic 2: The Nature of Markets
- Topic 3: Ethical Considerations in Market Research
- Topic 4: Basics of Data Collection
- Topic 5: Market Research Tools and Techniques
- Reflection & Review: Insights and Key Learnings from Day 1
Day 2: The Process and Types of Data
- Topic 1: The Market Research Process
- Topic 2: Types of Data: Primary vs. Secondary
- Topic 3: Quantitative and Qualitative Data Distinctions
- Topic 4: Data Collection Methods
- Topic 5: Measurement and Scaling
- Reflection & Review: Importance of Structured Research and Data Types
Day 3: Gathering and Describing Data
- Topic 1: Accessing and Utilizing Secondary Data
- Topic 2: Primary Data Collection Techniques
- Topic 3: The Workflow of Data Processing
- Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
- Topic 5: Basics of Descriptive Statistics
- Reflection & Review: Deep Dive into Data Gathering and Description
Day 4: Hypothesis Testing and Regression Analysis
- Topic 1: Fundamentals of Hypothesis Testing
- Topic 2: Dive into ANOVA
- Topic 3: Basics of Regression Analysis
- Topic 4: Conducting and Interpreting Regression
- Topic 5: Data Requirements for Regression Analysis
- Reflection & Review: Exploring Hypothesis and Regression Analysis
Day 5: Advanced Analysis and Recap
- Topic 1: Factor Analysis Overview
- Topic 2: Principal Components Analysis
- Topic 3: Advanced Data Interpretation Techniques
- Topic 4: Review of Key Analysis Methods
- Topic 5: Market Research Recap and Summary
- Reflection & Review: Final Thoughts and Future Learning Goals
How This Course is Different from Other Market Research Courses:
At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.
